AI, IoT, mobile, wireless and telecom companies are working hard to creatively catch the attention of technology buyers. Many B2B companies are taking a fresh approach to their marketing strategies: vertical marketing.
Vertical marketing needs to permeate all areas of the integrated communications program, including Positioning and Messaging, Content Marketing, Public Relations and Social Media Strategies. It’s this personalization of market where vendors of all types find success.
This white paper—Vertical Marketing: Why It’s More Important than Ever—will help you understand:
- Why it’s so important to B2B communications technology providers
- Should providers target the “hot” verticals or the underserved?
- The distinct roles that Positioning and Messaging, Content Marketing, Public Relations and your B2B Social Media Strategy play in marketing to verticals
- How it needs to roll up into the company’s overall Marketing and Business plans
- Different verticals that are attractive to a broad set of vendors
Have questions about Calysto’s expertise in Positioning and Messaging, Content Marketing, Public and Analyst Relations and Social Media Strategy across the AI, IoT, mobile, wireless and telecom industries? Contact Calysto today.