IoT, cloud, mobile, wireless and telecom companies are working hard to creatively catch the attention of technology buyers. Many B2B companies are taking a fresh approach to their marketing strategies: vertical marketing.
Vertical marketing needs to permeate all areas of the integrated communications program, including Positioning and Messaging, Content Marketing, and Public Relations, as well as your website. It’s this personalization of market where vendors of all types find success.
This white paper—Vertical Marketing: Why It’s More Important than Ever—will help you understand:
- Why vertical marketing is so important to B2B technology vendors
- Different verticals that are attractive to a broad set of vendors
- The distinct roles that Positioning and Messaging, Content Marketing, Public Relations and your website play in marketing to verticals
- How vertical marketing needs to roll up into the company’s overall Marketing and Business plans
Download the Vertical Marketing: Why It’s More Important than Ever white paper today!