Category: PR Vibes®

2021 Communications: Back to Basics

Last year left just about every public relations and marketing professional feeling overwhelmed and more than a little stressed out. When COVID-19 struck, all industries, including IoT, AI, mobile, wireless and telecom immediately shifted to a work-from-home environment, trade shows were cancelled, and the way we communicated with media and analysts (as well as employees, […]

5 Tips to Finding Success with Your Content Marketing Program in 2021

It’s a brand new year, and if there’s anytime to plan out new initiatives for 2021, it’s now. And if you’re like Calysto, one of those initiatives is creating a strong content calendar that can be followed throughout the year to continually call out the benefits of your company and its products and solutions. With […]

TechTarget Acquires ESG, Staff Changes at Infosecurity and more

TechTarget Acquires ESG: TechTarget (@TechTarget) has acquired The Enterprise Strategy Group, Inc. (ESG) (@esg_global), a leading provider of decision-support content based on user research and market analysis for global enterprise technology companies. ESG will retain its name and remain an independent business within TechTarget. Reywood Departs Infosecurity: After five years at Infosecurity Magazine, Deputy Editor Dan […]

Webinars vs. Virtual Events: Where Should Your 2021 Marketing Dollars Go?

Webinars have been around seemingly forever, but it took 2020 to really see them truly thrive. The reason: the move of industry events from physical presences to online entities that include not only trade show booths and chat rooms, but fully fledged conferences featuring individual keynotes and multi-person panels. So the question remains: Should your […]

From the Archives: 10 Ways to Court A Reporter (Without Stalking Them)

When it comes to building a relationship with a reporter, there is a fine line between courting and stalking. Sound a little bit…or a lot…like dating? Good. Close your eyes and think back to when you were chasing your high school sweetheart, and you will get the hang of it in no time flat. “Hey…you.” […]

Fierce Education Launches to Help Ecosystem Evolve in Age of COVID

Questex recently launched into a new market with Fierce Education. PR Vibes™ spoke with Kathleen Connolly, market leader of Fierce Education, and Elliot Markowitz, head of content, to discuss the challenges in the education market in an age of COVID and how the newest Fierce media outlet is helping the ecosystem rethink the way higher […]

5 Reasons to Outsource Your Content

Content marketing is a great way to share your messages and successes with your prospects and partners. It is also a great opportunity for search engine optimization (SEO) to ensure your content is easily found. But content marketing can also be a lot of work—the average blog, for example, takes more than three hours to […]

New Co-Editor at Business Insider, Journalists Launch Newsletters, and More

Turner promoted at BI: Matt Turner (@_bmturner_) was named co-editor in chief of Business Insider (@businessinsider) and will lead the publication alongside Alyson Shontell (@ajs). Matt was previously finance editor, before helping build the publication’s markets, investing, healthcare, and advertising team. New column for Marko: Noted freelancer Kurt Marko (krmarko) is now writing a column […]

Creating an Annual Marketing Plan in a Year of Turmoil

Many companies are right in the middle or at least starting to create an Annual Marketing Plan. As the year winds down, it’s time to start thinking about what you want to accomplish for your company on the marketing front next year. Next year may be different, but it may mean more of the same. […]

Predictions Pitching: It’s Time to Get Started for 2021

It’s the fourth quarter of the year, and that means it’s time to get ready for the bevy of editorial opportunities that present themselves in the form of predictions for 2021. B2B companies in the IoT, cloud, mobile, wireless and telecom industries have a great opportunity to get their viewpoints in front of the audiences […]