Category: PR Vibes®

Pitching Vertical Markets: 5 Things You Need to Know

You’ve got a great new product in place and are making some real traction with the industry publications that cover your market. Now the CEO wants to go after some specific vertical markets where your technology has a play – and they want results ASAP. So, you reach out to some publications in that market […]

5 Reasons Your C-Suite Should Be Blogging

Ask a CEO or CTO to contribute to your blog, and you might get a common answer: “Nope, too busy.” Press a little harder and they might follow with, “What’s the ROI for me doing so?” While the idea of a member of the C-suite blogging is appealing for marketing teams for many reasons, there […]

PR Vibes: Swisher Departs NYT for Vox, MacGillivray Leaves IDC

Swisher returns to Vox Media: Technology commentator Kara Swisher (@karaswisher) is leaving the New York Times (@NYTimes) to return to Vox Media. According to Bloomberg, “Swisher will host a new interview show at the Vox Media Podcast Network that will serve as a companion to ‘Pivot,’ a business and technology program she’s co-hosted with New […]

Tradeshow Vibes: Connect (X)

Connect (X) Colorado Convention Center Denver, Colorado May 23-26, 2022 Attendees: 3,000 (2,200 in-person in fall 2021; 2,600 in-person spring 2019) Exhibitors: 153 Sponsors: 122 Speakers: 217 Media/Analysts: Not Reported Calysto Overview Connect (X) 2022 was in full swing last week, live and in-person, at the Colorado Convention Center. This marks the second live event […]

Tradeshow Vibes: The Big 5G Event 2022

The Big 5G Event 2022 Austin Convention Center Austin Texas May 16-18, 2022 Attendees: 1,300 in-person (3,000 Hybrid in summer 2021; 1,500 in-person in 2019) Exhibitors: 30 Sponsors: 52 Speakers: 50 Media/Analysts: 65 Calysto Overview The 5G Big Event returned to a fully live format in 2022! This relatively young conference was established in 2019 […]

Tradeshow Vibes: International Telecoms Week (ITW) 2022

Gaylord National Resort & Convention Center National Harbor, Maryland May 9-12, 2022 5,600 (1,500 In-Person & 5,000 Virtual in fall 2021; 6,939 in 2019) Exhibitors: 64 Sponsors: 68 Speakers: 144 Media/Analysts: Unreleased Calysto Overview International Telecoms Week (ITW) 2022, the telecom and wholesale show, circled back to the DC area to celebrate its 15-year anniversary. […]

Are You a Thought Leader? A 10-point Checklist

The term Thought Leader is often used to describe companies that are putting out cutting-edge products and services. When those companies reach certain milestones, they’re called Market Leaders. But from Calysto’s viewpoint, Thought Leaders are people, not companies. Thought Leaders have forward-looking, actionable ideas that can be replicated to drive positive results across their business. […]

Getting Noticed Through Data-Driven Storytelling

Every PR professional struggles with periods where there’s either nothing going on or there’s a lot going on that doesn’t fit your company’s storylines. The pandemic was a good example of this – companies held onto their product and customer releases, trade shows shut down or went virtual and so on. There was seemingly nothing […]

MWC Shanghai Postponed, Seals Moves to Dark Reading, and More

MWC Shanghai postponed: Mobile World Congress Shanghai 2022, originally scheduled for June 29-July 1, will be postponed due to the local COVID-19 resurgence, according to the GSMA. Last year’s MWC Shanghai attracted approximately 25,000 attendees from 114 countries and regions, and another 175,000 people viewed presentations and other program components online, the GSMA said. A new date […]

3 Ways to Boost Your Presence at Trade Shows as They Re-emerge

Live trade shows are back, especially in the AI, IoT, mobile, wireless and telecom industries and their associated vertical markets! While in-person attendee numbers are still slightly down from 2019, trade show numbers overall are starting to creep back up when virtual attendees are included. In telecom, the industry’s first test was Mobile World Congress, […]