Category: PR Vibes®

AI Summit & IoT World

Austin Convention Center Austin, Texas November 2-3, 2022 Attendees:  Not released Exhibitors: 107 Sponsors: 35 (IoT World); 30 (AI Summit) Speakers: 192 Media/Analysts: ~50 Calysto’s Take IoT World took its show on the road to a new city this year – the growing technology hub of Austin, Texas. This year, the show joined forces with […]

Myers lands at Metrigy, Harrowell joins Omdia and more

Myers joins Metrigy: Diane Myers (@dianemyers) is joining Metrigy (@Metrigy) as principal analyst, where she will cover unified communications and collaboration and digital customer experience. Previously she was an independent consultant and before that was with Omdia (@OmdiaHQ) and IHS Markit, which was acquired by Omdia. Harrowell joins Omdia’s advanced computing team: Andrew Harrowell has […]

Mobile World Congress (MWC) Las Vegas 2022

Las Vegas Convention Center Las Vegas, Nevada September 28-30, 2022 Attendees: 8,200 including exhibitors and speakers (Organizer’s estimate) Exhibitors: 351 Speakers: 329 Media/Analysts: Unreleased Calysto’s Take It was a new city and new venue for the North American edition of Mobile World Congress (MWC) which moved to the recently expanded Las Vegas Convention Center in […]

Your 2023 Annual Marketing Plan: It’s Time to Get Started

Crafting an annual marketing plan for your B2B company is becoming increasingly difficult. With the world changing so quickly, it’s hard enough planning on a quarterly basis, never mind annually. The world is still feeling the impact of COVID, and determining how, when and where companies should bring products to market is more challenging than […]

Why B2B Companies Need Marketing and PR More Than Ever

Let’s face it, the economy hasn’t been doing anyone any favors lately. With consumers grappling with rising prices, the instinct is to cut, cut, cut. But in the B2B space, cutting budgets—especially for services like marketing and public relations—can backfire quickly. A lot of things can happen when you “take a break” from marketing and […]

PR Vibes: ‘Elevate the Edge’ Podcast Tackles Business, Technology Aspects of Edge Computing

Every organization’s journey to operational success looks a little different. While to date the conversations have hovered around the cloud and how businesses can use it to scale operations, the network edge has emerged as another hot point of discussion as companies embrace digital transformation strategies. But what is the edge and how can businesses […]

Srivastava Joins IoT Group at Omdia, Boston Globe Expands Tech Team and More

Srivastava joins IoT group at Omdia: After taking a year off to pursue his MBA at IE Business School, Shobhit Srivastava is joining Omdia (@OmdiaHQ) as a senior principal analyst on the IoT group. Previously, he was with Counterpoint Research. Srivastava joins Practice Lead Andrew Brown’s team in the IoT Group, while Sam Lucero, has […]

3 Ways to Tweak Your Content Marketing Strategy to Drive More Sales

The most forward-thinking companies know that building relationships with their potential and existing customers is one of the best ways to increase sales. And there’s no better strategy for building relationships than working content into your marketing mix. Today, most companies have realized the value of a having a blog. According to a 2022 report from […]

Sam Lucero Tackles Quantum Computing in His New Role at Omdia

Long-time IoT analyst Sam Lucero joined Omdia in 2019, when Omdia acquired IHS Markit. He rose to the role of chief analyst, IoT technologies and services, before an interesting proposition was presented to him: launch and develop Omdia’s research program for quantum computing alongside the company’s quantum computing B2B media and events businesses. Omdia has […]

Upping Your Video Game: 4 Tips for Success

Poke around your website a bit. What’s missing? What could you be doing better? For many B2B companies, video is the missing piece of the puzzle. Not only does video add visual elements to websites and presentations, it also presents valuable information about your company in an easy-to-consume format. Plus, it supports the old adage […]