Category: PR Vibes®

What’s the Value of a Warm Introduction?

By Laura Borgstede, Calysto CEO The warm introduction. It has been bandied about in the investor community for years as one of the best ways to reach angel investors or venture capitalists who might be interested in backing your company. It’s a personal introduction from one person to another (or in some cases, one company […]

Everything’s Virtual: Now What?

It started with a bang in February, when the world’s largest mobile trade show, MWC 2020, announced the show was cancelled based on concerns over the coronavirus. One by one, the trade shows folded, and it’s not clear that any larger industry gatherings will happen before the fall, if not later. Meanwhile, virtually every company […]

New Publication Coming for Fierce, Krell Joins Transforma and More

Fierce Tackles Private Wireless: Fierce is launching a new monthly Private Wireless newsletter at the end of May. Stay tuned for more details. Krell Joins Transforma: Mike Krell (@Mike_Krell) has joined the staff at Transforma Insights (@TransformaTweet), the tech analyst firm found by Matt Hatton and Jim Morrish late last year. Krell is CEO of […]

How 101 Articles Can Help You Stand Out

When new technologies are flooding the market, so too is the 101 content surrounding them. By 101 content, we mean articles, blogs, white papers, infographics and other types of content that educate the industry at a very basic, “top of the marketing funnel” level on the benefits of a technology, solution or service. Think articles […]

The Art of B2B Storytelling

Let me tell you a story…. Don’t you wish every sales pitch began that way? Here’s the truth: So do your customers. They’ve had it up to here with “data” and “speeds and feeds” and simply want to hear how your product or solution is going to work seamlessly in their existing environment and generate […]

Changes at Light Reading, new WashPo reporter and more

Light Reading promotes Harvey: Light Reading (@lightreading) has promoted Phil Harvey (@futurephil) to Editor in Chief. He will also take on the editor in chief role for the full Light Reading Network, including overseeing the editorial strategy for Light Reading, its sister community, and Light Reading’s targeted online communities, The 5G Exchange, Broadband World […]

Should Your CEO Be Blogging (More)?

The short answer to the question posed in the headline is, yes, a thousand times yes! The idea of a CEO blogging is appealing for many reasons, and we’ll get into those below. But let’s talk first about the challenges. First, your CEO will need an authentic voice to best connect to your audience, and […]

Is Your Media List Too Big? 3 Steps to Getting It Under Control

The bigger the better, right? When it comes to media lists, that’s not always the case. Sometimes smaller, but highly selective, media lists can yield better results from your pitching efforts. Why? Because you have the time and ability to prioritize and personalize. Slicing and dicing your media list to select the exact right audience […]

No Trade Shows … Time to Ramp Up PR, Content Marketing and More to Reach Your Customers

For many companies, trade shows are the top strategy in their marketing plan. They’re a great way to meet customers and partners face to face, tell your story, and close a deal with a client. They’re also a place to learn and grow your industry knowledge through the robust conference programs that are offered. And […]

The 2030 Project Launches, New Product Review Website and more

Trio Launches the 2030 Project: Iain Gillott (iGR), Matthew Vartabedian (iGR) and Tim Downs (SmartGig Media) have launched The 2030 Project, a new iteration of business media focused on building a community of like-minded vendors, end users, influencers, enterprise IT managers, executives and other decision-makers who support the changing wired, wireless, and digital ecosystem. The […]