Category: PR Vibes®

Three Tips to Successfully Use Infographics

Infographics have seemingly been around since the dawn of man, and they still hold some serious firepower as a content marketing asset. Infographics are visual, helping people to quickly understand concepts and numbers in ways that the written word simply can’t convey. So, should they be a part of your marketing arsenal? Absolutely—but only if […]

3 Tips to Reinvent Your White Paper Strategy

White papers are the stalwart of content marketing. Longer and more in-depth than a blog post and often more technical than an eBook, a white paper is often the perfect mid-funnel content for a marketing program. But they also have the reputation of being long, boring and all-too-often overly self-serving for the companies that write […]

5 Questions to Ask While Prepping for Your Next Trade Show

It’s been a long time coming, but based on activity we’re seeing in the market, it might be time to start thinking about your next live event. Whether it’s your internal user conference, a big-ish trade show, or a boutique conference, events are about to take a tentative step forward this summer and fall as […]

Five Tips to Becoming an Award-Winning Company

When the products and solutions awards are announced at your next trade show, will your company be in the winner’s circle (and thinking about how to get your plaques and trophies home) or will you be on the sidelines looking in and wondering what your competitors know that you don’t? They either have superior products […]

From the Archives: Six Key Steps to Cultivating Thought Leadership

Cultivating Thought Leadership is like any other marketing campaign—it contains distinct elements, rolled out over a specific timeframe. It’s also different from many campaigns you’ve probably worked on, in that you are raising the profile of a specific person, not a company. Because of that, your Thought Leadership campaigns should be separate and distinct from […]

Upping Your SEO Game with Great Content Marketing

We’ve talked a lot about content marketing and how it should play a major role in your overall marketing mix. But frankly, all the content in the world isn’t going to help bring customers to your website if you haven’t taken it to the next level and optimized it for search. That’s why search engine […]

New Editor at eWeek, DeGrasse Joins Mobile World Live, and More

Preimesberger steps down at eWeek: Chris Preimesberger (@editingwhiz) has stepped down as editor-in-chief of eWeek.com after 16 years at the publication. He’ll continue to contribute to eWeek.com as a writer and event moderator, including #eWEEKchats, panel discussions and webinars. James Maguire (@JamesMaguire), a longtime Datamation editor, will assume the editor-in-chief role at eWeek. DeGrasse joins Mobile World […]

Are Blind Use Cases Worth Your Time? 5 Ways to Make the Most of Them

You have an awesome product or solution, and your customers really like how your company helps theirs do things better. The problem is, they can’t give you an endorsement via a case study or press release. Or they promise to but drag their feet on the execution. Meanwhile, telling their success story to other companies […]

Webb Joins CCS Insight, TechRadar Promotes McCann, and more

Webb joins CCS Insight: Richard Webb (@richardawebb) has started new role as director of network Infrastructure at CCS Insight (@CCSInsight). He’ll be looking at 5G networks landscape and markets, including RAN architecture, O-RAN/vRAN, 5G private networks, network performance, mobile X-haul and other areas. Richard previously worked with Infonetics Research, IHS Markit and InformaTech. TechRadar promotes […]

Fierce Adds Goovaerts, While Robuck Leaves, and More

Goovaerts joins Fierce: Diana Goovaerts (@DiaMariesBeat) has left Mobile World Live (@mobileworldlive), where she has spent more than three years, and has started as senior editor at Fierce Telecom Group. She’ll be writing for its @FierceWireless, @FierceTelecom and @Fierce_Video channels. Robuck leaves Fierce Wireless: Mike Robuck has left Fierce Wireless (@FierceWireless) for Modern Distribution Management […]

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