Category: PR Vibes®

Webb Joins CCS Insight, TechRadar Promotes McCann, and more

Webb joins CCS Insight: Richard Webb (@richardawebb) has started new role as director of network Infrastructure at CCS Insight (@CCSInsight). He’ll be looking at 5G networks landscape and markets, including RAN architecture, O-RAN/vRAN, 5G private networks, network performance, mobile X-haul and other areas. Richard previously worked with Infonetics Research, IHS Markit and InformaTech. TechRadar promotes […]

Fierce Adds Goovaerts, While Robuck Leaves, and More

Goovaerts joins Fierce: Diana Goovaerts (@DiaMariesBeat) has left Mobile World Live (@mobileworldlive), where she has spent more than three years, and has started as senior editor at Fierce Telecom Group. She’ll be writing for its @FierceWireless, @FierceTelecom and @Fierce_Video channels. Robuck leaves Fierce Wireless: Mike Robuck has left Fierce Wireless (@FierceWireless) for Modern Distribution Management […]

7 Key Steps to Creating a Content Calendar and Fast-Forwarding Your Marketing Plans

What is the content you plan to share with your audience this year? Are there key themes to follow, or key vertical markets to explore more deeply? A content calendar—also called a content map or an editorial calendar—can help you track every piece of content you plan to distribute to your audiences this year. That […]

Drafting a Killer Elevator Pitch

It’s an age-old cocktail party question—”So, what does your company do?” It sounds simple enough, but employees at many businesses stumble when answering it. And if they’re stumbling, that means they’re not particularly good at articulating their company’s value to the market or succinctly differentiating it from competitors. If the conversation is with your uncle, […]

Nusca Leaves Fortune, PaymentsDive Launches, and More

Nusca Departs Fortune: After seven years, Andrew Nusca (@editorialiste) has left @FortuneMagazine to become executive editor at Morning Brew. He’ll remain based in Los Angeles. His successor as digital editor is Rachel Schallom (@rschallom) and for Brainstorm Tech concerns, the contact is Michal Lev-Ram (@mlevram). PaymentsDive Launches: IndustryDive (@IndustryDive) has launched a new publication: PaymentsDive (@PaymentsDive). According to […]

5 Steps to Jazzing Up Your Company’s Value Proposition

Having a strong value proposition is one of the best ways to differentiate your company in its key markets, yet many companies don’t take the time to create one—or don’t refresh it when it’s needed. Let’s be clear: having a killer value proposition is key to successful Positioning and Messaging, and—of course—an important part of […]

Are You Ready for Live Events Again?

It’s quite possible that live events (or at least hybrid ones) will make their return in Q3 or Q4. Mobile World Congress has already said it will host its 2021 event in person in late June and early July in Barcelona after being forced to cancel on short notice in 2020 when the world began […]

Three Things to Look for in a PR Agency

The new year is off to a solid start, with more companies in the IoT, cloud, mobile, wireless and telecom industries adapting and thriving under the “new normal.” As such, many are weighing whether it’s time to partner with a public relations agency to help spread the word about the exciting things the company is […]

Castonguay joins Brehm & Associates, DeGrasse joins Inside Towers team, and more

Castonguay joins James Brehm & Associates: Andy Castonguay has joined James Brehm & Associates as vice president of strategic intelligence. Based in Oakland, California, Castonguay will contribute to the growing IoT advisory and consulting firm with focus on the vendor ecosystem, expanding the enterprise IoT advisory practice, and providing M&A support for clients. Prior to […]

6 Steps to Creating a Killer Case Study Program

Looking for a new way to tell your story? Look no further than a case study – or a series of them. Case studies showcase how actual customers are using your products and services – and seeing strong results and benefits. They are an integral part of your marketing strategy and will be your sales […]