Category: PR Vibes®

Are You Ready for Live Events Again?

It’s quite possible that live events (or at least hybrid ones) will make their return in Q3 or Q4. Mobile World Congress has already said it will host its 2021 event in person in late June and early July in Barcelona after being forced to cancel on short notice in 2020 when the world began […]

Three Things to Look for in a PR Agency

The new year is off to a solid start, with more companies in the IoT, cloud, mobile, wireless and telecom industries adapting and thriving under the “new normal.” As such, many are weighing whether it’s time to partner with a public relations agency to help spread the word about the exciting things the company is […]

Castonguay joins Brehm & Associates, DeGrasse joins Inside Towers team, and more

Castonguay joins James Brehm & Associates: Andy Castonguay has joined James Brehm & Associates as vice president of strategic intelligence. Based in Oakland, California, Castonguay will contribute to the growing IoT advisory and consulting firm with focus on the vendor ecosystem, expanding the enterprise IoT advisory practice, and providing M&A support for clients. Prior to […]

6 Steps to Creating a Killer Case Study Program

Looking for a new way to tell your story? Look no further than a case study – or a series of them. Case studies showcase how actual customers are using your products and services – and seeing strong results and benefits. They are an integral part of your marketing strategy and will be your sales […]

2021: The Year of Thought Leadership

If there’s one good thing that has come from the COVID-19 pandemic, it’s that it forced the world to stop and think about what matters most to them. To many that came on a personal level, but for others it was business-related. Many executives had the time to think deeply about areas of their industry […]

Dell’Oro Adds to Wireless Group, Omdia Promotes Lucero and More

Machowinski joins Dell’Oro: Matthias Machowinski (@machowinski) has joined Dell’Oro Group (@DellOroGroup) as senior research director, Wireless LAN, effective immediately. Machowinski will lead the Wireless LAN research program, which includes enterprise-class Wi-Fi infrastructure, management solutions and mobility, and expand Dell’Oro Group’s research on network automation and subscription-based offerings. Prior to Dell’Oro Group, Machowinski held technology research […]

2021 Communications: Back to Basics

Last year left just about every public relations and marketing professional feeling overwhelmed and more than a little stressed out. When COVID-19 struck, all industries, including IoT, AI, mobile, wireless and telecom immediately shifted to a work-from-home environment, trade shows were cancelled, and the way we communicated with media and analysts (as well as employees, […]

5 Tips to Finding Success with Your Content Marketing Program in 2021

It’s a brand new year, and if there’s anytime to plan out new initiatives for 2021, it’s now. And if you’re like Calysto, one of those initiatives is creating a strong content calendar that can be followed throughout the year to continually call out the benefits of your company and its products and solutions. With […]

TechTarget Acquires ESG, Staff Changes at Infosecurity and more

TechTarget Acquires ESG: TechTarget (@TechTarget) has acquired The Enterprise Strategy Group, Inc. (ESG) (@esg_global), a leading provider of decision-support content based on user research and market analysis for global enterprise technology companies. ESG will retain its name and remain an independent business within TechTarget. Reywood Departs Infosecurity: After five years at Infosecurity Magazine, Deputy Editor Dan […]

Webinars vs. Virtual Events: Where Should Your 2021 Marketing Dollars Go?

Webinars have been around seemingly forever, but it took 2020 to really see them truly thrive. The reason: the move of industry events from physical presences to online entities that include not only trade show booths and chat rooms, but fully fledged conferences featuring individual keynotes and multi-person panels. So the question remains: Should your […]