Category: PR Vibes®

Introducing UCIoT and the Importance of Being in the Right Category

Quick, in three or fewer words, tell us what category your company is in. Is it enterprise security, 5G wireless infrastructure, managed services, IoT sensors? How do you classify yourself? Is it possible that the right category doesn’t yet exist? That surprisingly happens more than you might think. Categories are buckets that companies put their […]

New editorial roles at RCR, TechTarget, RTInsights and WIRED

New editor at RCR – Catherine Sbeglia has joined RCR Wireless News(@rcrwirelessnews), Enterprise IoT Insights and In-Building Technology as a new technology writer. Before joining Arden Media, she served as an associate editor in Advantage Business Marketing’s manufacturing and research & development groups. Her coverage is largely focused on 5G, U.S. carrier operations, domestic telecom policy and WiFi […]

PR Vibes: PR Vibes: Knewz, The Verge, Fierce and other moves, adds and changes

FierceMarkets has launched FierceElectronics, covering electronics, sensors, embedded, power management and analog news and technology. The editorial team includes former ComputerWorld editor Matt Hamblen (based in Harrisonburg, Virginia) and longtime electronics writer Spencer Chin (based in the greater New York City area). Both will assist with content planning for Sensors Expo & Conference. The SDxCentral editorial […]

PR Vibes Q&A: Zeus Kerravala, ZK Research Names New Category: UCIoT

Zeus Kerravala is the founder and principal analyst with ZK Research and provides tactical and long-term strategic advice to a wide range of stakeholders, including end-user IT and network managers; vendors of IT hardware, software and services; and the IT investment community. In this PR Vibes™ Q&A, Zeus explains the chip shot vs. the moon shot approach to new technology […]

Internet of Things World 2019

Internet of Things World 2019 Santa Clara Convention Center May 13-16, 2019 Attendees: 12,500 Exhibitors/Sponsors: 300+ Media/Analysts: 200+ Speakers: 400+ Calysto Overview Plenty of evidence at IoT World 2019 showed that the conference lived up to its theme: the intersection of industries and IoT innovation. Vendors, customers, speakers, engineers, and developers mingled in the Santa […]

PR Vibes Q&A with IoT Market Analyst James Brehm

James Brehm, Founder & Chief Technology Evangelist at James Brehm & Associates, is regarded as one of the top industry analysts and leading voices on the state of the IoT and M2M markets. A frequent speaker at industry events, James is a regular contributor to CNBC and is frequently quoted by media outlets such as Tech Target, Business […]

IoT World 2019: The Intersection of Industries and IoT Innovation

Internet of Things World | May 13 – 16, 2019 | Santa Clara Convention Center, CA, USA In this PR Vibes™ pre-show Q&A, Zach Butler, Portfolio Manager for Informa Tech’s IoT World Series of 12 events, offers a glimpse of what’s new and what’s going to be big at IoT World in 2019. Why is, “the intersection of […]

IoT In Action: 5 Questions with Laura Borgstede, Chief Energizing Officer of Calysto Communications

*Article originally posted here by Allen Proithis. Q1: How would you describe the current state of IoT? I’ll take a page from Steve Levy’s playbook and say we’re in the third inning. We’ve established a rhythm to the market, we have standards (for some technologies, at least). We know who has a hot bat and […]

Calysto’s Top 10 IoT Marketing Tips for IoTDay

April 9, 2019, is the 10th annual IoTDay, a day to recognize and celebrate the power that IoT has to transform our businesses, our communities and our lives. As the IoT industry’s leading marketing communications agency, Calysto is proud to participate again this year by offering up 10 of our best marketing tips to help […]

More Gartner Changes

*It was incorrectly reported that Gyanee Dewnarain was laid off from Gartner. She left Gartner in January to join BT Global Services, and now works for Orange Business Services. As reported last week, there were a ton of departures from Gartner within the last month. Add the following analysts to the list. Brady Wang, Sr […]

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