Tag: vertical marketing

Pitching Vertical Markets: 5 Things You Need to Know

You’ve got a great new product in place and are making some real traction with the industry publications that cover your market. Now the CEO wants to go after some specific vertical markets where your technology has a play – and they want results ASAP. So, you reach out to some publications in that market […]

Finding the Perfect Balance Between Vertical and Horizontal Marketing

As we head into the second half of 2021, and with live events still up in the air for the remainder of the year, you might be asking yourself “where should I spend my marketing dollars to get the best ROI? And what should I be thinking for 2022?” You want to gain the most […]