Positioning and Messaging is the first perception potential customers, as well as media and analysts, have of your company—and it runs through every aspect of your business. Calysto provides an in-depth, strategic exercise that incorporates defining your company’s unique value proposition, developing strategic positioning, and establishing key messaging. Correct Positioning and Messaging is a call to action for your company that maps back to the business goals laid out in your Business Plan.
Calysto’s Positioning and Messaging expertise has helped many companies in the AI, IoT, mobile, wireless, ESG, and telecom industries define and hone their strategic positioning, corporate messaging, key market differentiators and value proposition to each of the horizontal and vertical markets they serve. And it has made a difference: companies that undergo this strategic exercise are bringing stronger stories to media and analysts because they have a solid “playbook” from which to speak and they’re getting the visibility they deserve. Calysto also has strong experience in using Positioning and Messaging to help companies prepare for an “event,” such as a fundraising round, acquisition or exit.
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Calysto offers integrated content development and amplification programs to help you be your own publisher, complementing your public relations objectives with content marketing designed to enhance your company’s brand awareness. Our content strategies create relevant, timely, educational stories that engage audiences in ways that go far beyond traditional media channels.
Let us put our expertise in AI, IoT, mobile, wireless, ESG and telecom to work for your company with blogs, white papers, case studies, contributed articles, infographics, corporate presentations and other valuable content.
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Calysto has been laser-focused on the AI, IoT, mobile, wireless, ESG and telecom industries since 1999. Our experienced PR professionals have worked in every sector of technology and across all types of media, to gain local, national and global media exposure for our clients. We’re considered the top media relations firm for Calysto has strong, long-standing relationships with media, research and financial analysts, tradeshow organizers and associations, and many other industry influencers. We are the leading public relations agency for the IoT and 5G, among other technologies.
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Calysto activates social media engines for real-time delivery of our clients’ critical content. Our core strategy is to tell your company’s story through a broad variety of channels—and we are experts at effective use of social media marketing tools. We help you merge offline events with online activity to generate sustained impact.
Calysto offers collaborative and turnkey social media programs to help you amplify your company’s stories. Whether you’re launching a new IoT product or company, or need help growing your social presence, Calysto can augment your content and public relations strategies with social media activity designed to raise awareness of your company’s brand.
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