Category: Blog Post

How Cost Effective is Your Marketing Communications Program?

Calysto Communications, in partnership with market research consultancy iGR recently conducted a survey among telecom industry PR and marketing executives regarding the cost effectiveness of their marketing communications programs.   The survey revealed that 87% see cost as the biggest factor when selecting a PR firm, while 98% value an agency with industry knowledge. 39% […]

What to Expect in 2014: 100 Predictions from Top Tech Industry Influencers (Summarized)

Welcome to PR Vibes™, created by Calysto Communications to provide you with key insights into the people, events and trends in the communications technology industry. Today, we have compiled the views from a variety of analysts and journalists to provide you with a few thought-provoking insights into what’s likely to be hot and or not […]

Q&A with Mark Lowenstein, Managing Director and Founder, Mobile Ecosystem

Welcome to PR Vibes, created by Calysto Communications to provide you with insight into the publications, thought leaders and events in the communications industry. Today, we visit with Mark Lowenstein, managing director and founder of Mobile Ecosystem, a consulting and advisory firm focused on next generation mobile communications products and services. Lowenstein founded and led […]

CCO Blog

As a loyal subscriber to our PR Vibes newsletter, we invite you to visit our new blog, CCO – Chief Content Officer. What is CCO: CCO is a new blog published by Calysto Communications, the agency that has been keeping you abreast of what’s happening in the world of communications technology since 1999, through our […]

How to Make your Public Relations, Social Media and Content Marketing Campaigns More Cost-effective

How to Make your Public Relations, Social Media and Content Marketing Campaigns More Cost-effective  Seven Simple Ways to Support a Champagne Program on a Beer Budget In today’s information-overloaded world, getting your company’s message heard is challenging. That’s why stretching your public relations and marketing budget is more important than ever before. It’s also why […]

All About Silicon Valley’s Largest Mobile Conference

What?  GMIC is the leading global platform for the mobile industry to build cross-border, cross-platform, and cross-vertical partnerships, learn from industry thought leaders, better understand mobile technology trends and global markets, and shed light on how mobile is positively changing the world. Held annually, the theme of GMIC is “Everywhere-Everything-Everyone-Connected”. A truly global event, GMIC […]

Q&A with Bob Egan, Sepharim Group

Today, we visit with Bob Egan, CEO & Founder, Sepharim Group, a mobile enterprise consulting firm, who is the original Gartner wireless VP and a member of the team that created the IEEE 802.11 WLAN standard.  If you know me, you know that I consider there to be three original industry analysts. These are the guys who were covering wireless when […]

Dan O’Shea Joins Light Reading, PCWorld to Become Online-Only and more

Light Reading  – Dan O’Shea has joined Light Reading as managing editor. Dan will contribute his analysis of topics such as packet-optical, Carrier Ethernet and SDN. The former editor of Telephony magazine for nearly 15 years, Dan was also the founding editor of FierceTelecom before embarking on a freelance career for the last six years covering […]

The new agency

By Laura Borgstede, CEO of Calysto Things have changed. Dramatically. And the approach to PR—the whole perception of what PR is and does—needs to change along with everything else. That’s why Calysto is re-inventing the agency model. The Internet and social media have transformed the media industry. Many publications that were kings of their domains […]

Cloud Connect 2013

Cloud Connect 2013Santa Clara, CASanta Clara Convention CenterApril 2 – 5, 2013 Attendance: 3,000+Exhibitors: 64Media and Analysts: 80 Calysto OverviewOne of the main shows for cloud issues and technologies for the enterprise is Cloud Connect Santa Clara 2013, a proven event for IT professionals and a growing number of developers and managers. This year’s Silicon […]