Today, we are celebrating something special at Calysto: 27 years in business.
What began as a bold vision has grown into a thriving PR and marketing firm built on relationships, results, and reputation. When we first opened our doors in 1999, the world was very different. The Internet of Things (IoT) was in its infancy, and the idea of connected devices was creating concern rather than opportunity. Y2K dominated the headlines, and much of the world was in prep mode, predicting global power outages, massive travel disruptions, and general chaos.
27 years on, IoT and now AI have become the backbone of our industries. More than 19.9 billion connected devices now deliver real-time data that shapes brand decision-making. Of course, the PR and marketing space has become much more crowded, competitive and dynamic. The media landscape has fractured into a growing number of digital and specialist channels. Social media and AI platforms have transformed the way we interact with contacts, stakeholders, and brands. Audiences have become more informed, connected, and selective.
It has been a pleasure and a privilege to be part of this evolution, helping clients find their voice, use their data to share their stories, and connect with and deliver meaningful impact to their audiences. We want to thank everyone who has been part of our journey: our clients, partners, collaborators, and supporters. Your trust, creativity, and ambition have helped us shape who we are today. Reaching our 27th anniversary isn’t just about longevity. It’s about resilience, relationships, innovation, and teamwork. It’s about staying ahead of change and telling meaningful stories that resonate to deliver real impact.
Over the years, our dedication to helping clients elevate their brands through storytelling has remained constant. That is why, while we’re proud to celebrate another anniversary, we’re even more excited about what’s ahead. The pace of innovation isn’t slowing down, and neither are we! We continue to create forward-thinking strategies and leverage creative excellence and insight to tell brands’ stories and deliver measurable results through the personalized service that has defined our client interactions from day one.
Here’s to 27 years of growth, change, and collaboration, and to the next chapter of the journey. If you want to be a part of our journey, get in touch to discover how we can amplify your brand’s voice.