Category: PR Vibes®

Chris Nicoll joins Omdia, new cybersecurity publication launching, and more

Omdia adds Nicoll to team: Chris Nicoll (@canicoll) has joined the team at Omdia (@OmdiaHQ), where he will be senior principal analyst on the Mobile Infrastructure research team. Chris will be covering core networking and 5G Core in particular and will also help on RAN (OpenRAN and VRAN) and other 5G/mobile topics. New cybersecurity publication: […]

5 Things Vertical Marketing Shows Customers About Your Company

Vertical markets are key industries where your company might want to sell or where your company is already finding some success and wants more. They are slices of your overall market, and some verticals may make up a good percentage of your sales. Vertical markets include industries like Healthcare, Manufacturing, Energy, Automotive, Smart Cities, and […]

From the Archives: Press Releases: Spray n’ Pray?

Today’s PR Vibes is a repost of one of our blogs that garnered a lot of attention and is still ultra-relevant for marketers today. The venerable press release is one of the most important aspects of a company’s Public Relations arsenal. When well-written and thoughtfully delivered to the media, it can be an important tool […]

3 (More) Reasons You’re Struggling with Content Marketing

Content marketing has established itself as a key part of many organizations’ marketing strategy. And with good reason: According to Hubspot, 66% of marketers say content marketing is either extremely effective or very effective for their brand, and 0% said it wasn’t effective at all. But not all companies find content marketing smooth sailing. There […]

AI: Standing Out in a Sea of Buzzwords

As we enter the first stages of the Fourth Industrial Revolution, a whole new sea of buzzwords has emerged: IoT, Big Data, virtual reality, 5G, Blockchain, cryptocurrency, machine learning, deep learning and others have crept outside of the scope of the technology realm and into daily life. But the biggest one of all isn’t on […]

Pay-to-Play? No Way

The editorial landscape in the IoT, cloud, mobile, wireless and telecom industry has changed dramatically over the last decade. Many publications couldn’t afford to keep a printed version afloat and were forced to move to an online-only model. Others embraced online-only from the beginning and made their mark through online events, webinars and special “councils.” […]

Omdia Q&A: Consolidation Brings Wider, Deeper Coverage

Earlier this year, Informa Tech announced it was consolidating its research arm—made up of Ovum, Heavy Reading, IHS Markit Technology and Tractica—under the Omdia brand. Since then, the Omdia team has been broadening its coverage through the formation of new coverage areas and filling key roles from both inside the company and out. We caught […]

5 Reasons Your Content Marketing Strategy Isn’t Working

By now, most companies have established that content marketing can deliver results as part of an overall marketing strategy. But are those results what you expected or need to make your marketing numbers? There are some common reasons why your content marketing program might not be working as well as expected: You don’t have a […]

New Roles, Research Areas at Omdia, Changes at TMN, and more

New roles, research areas at Omdia: Omdia (@OmdiaHQ) has reorganized a few positions to reflect new research areas the company is adding. Josh Builta (@jtBuilta) is now head of the firm’s IoT practice. Alexandra Rehak (@RehakResearch) is now Chief Analyst for Omdia’s new Digital Consumer Operator Strategies service. This is a new research area dedicated […]

Do We Still Need the Term IoT?

Is the Internet of Things (IoT) still a thing? As a company who considers IoT one of our areas of expertise as it relates to developing positioning and messaging, content marketing, public relations, and social media campaigns for B2B technology companies, that’s a question we get asked a lot. The short answer is yes, and […]