Category: PR Vibes®

Upping Your SEO Game with Great Content Marketing

We’ve talked a lot about content marketing and how it should play a major role in your overall marketing mix. But frankly, all the content in the world isn’t going to help bring customers to your website if you haven’t taken it to the next level and optimized it for search. That’s why search engine […]

New Editor at eWeek, DeGrasse Joins Mobile World Live, and More

Preimesberger steps down at eWeek: Chris Preimesberger (@editingwhiz) has stepped down as editor-in-chief of after 16 years at the publication. He’ll continue to contribute to as a writer and event moderator, including #eWEEKchats, panel discussions and webinars. James Maguire (@JamesMaguire), a longtime Datamation editor, will assume the editor-in-chief role at eWeek. DeGrasse joins Mobile World […]

Are Blind Use Cases Worth Your Time? 5 Ways to Make the Most of Them

You have an awesome product or solution, and your customers really like how your company helps theirs do things better. The problem is, they can’t give you an endorsement via a case study or press release. Or they promise to but drag their feet on the execution. Meanwhile, telling their success story to other companies […]

Webb Joins CCS Insight, TechRadar Promotes McCann, and more

Webb joins CCS Insight: Richard Webb (@richardawebb) has started new role as director of network Infrastructure at CCS Insight (@CCSInsight). He’ll be looking at 5G networks landscape and markets, including RAN architecture, O-RAN/vRAN, 5G private networks, network performance, mobile X-haul and other areas. Richard previously worked with Infonetics Research, IHS Markit and InformaTech. TechRadar promotes […]

Fierce Adds Goovaerts, While Robuck Leaves, and More

Goovaerts joins Fierce: Diana Goovaerts (@DiaMariesBeat) has left Mobile World Live (@mobileworldlive), where she has spent more than three years, and has started as senior editor at Fierce Telecom Group. She’ll be writing for its @FierceWireless, @FierceTelecom and @Fierce_Video channels. Robuck leaves Fierce Wireless: Mike Robuck has left Fierce Wireless (@FierceWireless) for Modern Distribution Management […]

7 Key Steps to Creating a Content Calendar and Fast-Forwarding Your Marketing Plans

What is the content you plan to share with your audience this year? Are there key themes to follow, or key vertical markets to explore more deeply? A content calendar—also called a content map or an editorial calendar—can help you track every piece of content you plan to distribute to your audiences this year. That […]

Drafting a Killer Elevator Pitch

It’s an age-old cocktail party question—”So, what does your company do?” It sounds simple enough, but employees at many businesses stumble when answering it. And if they’re stumbling, that means they’re not particularly good at articulating their company’s value to the market or succinctly differentiating it from competitors. If the conversation is with your uncle, […]

Nusca Leaves Fortune, PaymentsDive Launches, and More

Nusca Departs Fortune: After seven years, Andrew Nusca (@editorialiste) has left @FortuneMagazine to become executive editor at Morning Brew. He’ll remain based in Los Angeles. His successor as digital editor is Rachel Schallom (@rschallom) and for Brainstorm Tech concerns, the contact is Michal Lev-Ram (@mlevram). PaymentsDive Launches: IndustryDive (@IndustryDive) has launched a new publication: PaymentsDive (@PaymentsDive). According to […]

5 Steps to Jazzing Up Your Company’s Value Proposition

Having a strong value proposition is one of the best ways to differentiate your company in its key markets, yet many companies don’t take the time to create one—or don’t refresh it when it’s needed. Let’s be clear: having a killer value proposition is key to successful Positioning and Messaging, and—of course—an important part of […]

Are You Ready for Live Events Again?

It’s quite possible that live events (or at least hybrid ones) will make their return in Q3 or Q4. Mobile World Congress has already said it will host its 2021 event in person in late June and early July in Barcelona after being forced to cancel on short notice in 2020 when the world began […]