Category: PR Vibes®

CNBC Promotes Tech Editors, Ryan leaves Gartner, and more

CNBC promotes Levy, Haselton: Ari Levy (@levynews) has been promoted to senior editor for CNBC (@cnbc), reporting on technology coverage in San Francisco. He has been with CNBC since 2014, covering VC, tech investing and enterprise software, He previously spent 11 years as a reporter for Bloomberg (@technlogy). Meanwhile, Todd Haselton (@robotodd) has been promoted to deputy technology editor, covering […]

Trade Show Vibes: Enterprise Connect 2022

Orlando, Florida March 21-24, 2022 Attendees: 4,000+ in-person, 2,100+ virtual (7,200 in 2019) Exhibitors/Sponsors: 160+ (200 in 2019) Media/Analysts: ~80 Calysto Overview Enterprise Connect returns! The well-known U.S. conference covering the enterprise communications industry for more than 30 years met virtually for the last two years due to pandemic restrictions. Finally, this March, Enterprise Connect […]

7 Ways to Pitch Beyond the Editorial Calendar

The news industry is moving quickly and that has taken a hit on what used to be a publication mainstay—the editorial calendar. Don’t get us wrong—ed cals still hold a strong role in helping publications plan their content and for vendors to create a  pitch to vie for editorial coverage. However, many topics today are […]

Couts bolsters Wired’s security coverage, Transforma Insights opens office in India, and more

Couts covering security at Wired: Andrew Couts (@AndrewCouts) has been named the senior editor overseeing the security desk at Wired (@Wired). He previously was with Gizmodo (@Gizmodo) for four years. Transforma opens office in India: Transforma Insights (@TransformaTweet) has opened its new office in India, bolstering its research hub in the Asian market. The office will […]

Are You Overdue for a Positioning and Messaging Refresh?

Let’s face it, the industry has changed over the past two years. People hibernated at home because of COVID-19, the events business went completely virtual for more than a year, and supply chain issues have stalled several industries. Now that we’re moving away from many of these issues, it’s time for companies to take stock […]

The 3 Types of Analysts and Why You Should Be Talking to All of Them

At Calysto, we talk a lot about why it’s so important for AI, IoT, mobile, wireless and telecom companies to have a strong media relations program. The ability to craft stories surrounding your news is critical to capturing the attention of the media that matter to your customers. But equally important is creating a strong […]

How to Be a Superstar at MWC – Without Leaving Home

If your company has made the decision to pull out of trade shows for the first half of the year, you’re not alone. Only 45,000 people attended CES 2022 in person, about one-quarter of the 170,000 that attended in 2020. Many shrunk their presence considerably while some big names did not exhibit at all, including […]

5 Things Every Customer Email Should Contain

Want your customers to engage more with your company? A customer email, often called a company newsletter, might just be the thing to get them moving in the right direction. You won’t be alone in thinking that regularly touching base with your customers and prospects via a newsletter is a good thing. According to Hubspot, […]

Brown joins Omdia IoT team, The Washington Post expands tech team, and more

Brown joins Omdia: Longtime IoT analyst Andrew Brown has left Strategy Analytics to join Omdia (@OmdiaHQ) as IoT Practice Lead. Menn, Lorenz join The Washington Post: Joseph Menn (@JospehMenn) is joining The Washington Post’s (@WashingtonPost) Tech Team as digital threats reporter to cover hacking and other forms of digital disruption, including surveillance, privacy and disinformation. […]

Five Ways to Use LinkedIn to Position Your Executives as Thought Leaders

LinkedIn is by far the top social media platform for business – just ask its 720+ million users. But if your company’s executives are only using LinkedIn like a resume (and there are millions that are), they’re missing out on a real opportunity to stand out as Thought Leaders. To put it bluntly, your content […]