Category: PR Vibes®

Is Your Media List Too Big? 3 Steps to Getting It Under Control

The bigger the better, right? When it comes to media lists, that’s not always the case. Sometimes smaller, but highly selective, media lists can yield better results from your pitching efforts. Why? Because you have the time and ability to prioritize and personalize. Slicing and dicing your media list to select the exact right audience […]

No Trade Shows … Time to Ramp Up PR, Content Marketing and More to Reach Your Customers

For many companies, trade shows are the top strategy in their marketing plan. They’re a great way to meet customers and partners face to face, tell your story, and close a deal with a client. They’re also a place to learn and grow your industry knowledge through the robust conference programs that are offered. And […]

The 2030 Project Launches, New Product Review Website and more

Trio Launches the 2030 Project: Iain Gillott (iGR), Matthew Vartabedian (iGR) and Tim Downs (SmartGig Media) have launched The 2030 Project, a new iteration of business media focused on building a community of like-minded vendors, end users, influencers, enterprise IT managers, executives and other decision-makers who support the changing wired, wireless, and digital ecosystem. The […]

PR Vibes Q&A: RTInsights Editor in Chief Sal Salamone

With a goal of helping to advance the field of real-time insights and the massive digital transformation and innovation across many market sectors, RTInsights has emerged as a leading publication for IoT, real-time analytics and the Big Data ecosystem. Calysto interviewed new Editor in Chief Sal Salamone what’s hot now and what he’s looking for […]

Let’s Get Vertical (With Your IoT Marketing Strategy)

By now, it’s well-established that organizations are going to be able to do—and are already doing—some pretty cool things with the Internet of Things (IoT). From agriculture to zoology, every vertical industry is being wowed by applications that make organizations more efficient while helping them reduce costs, among a host of other benefits. But is […]

RSA Conference 2020

Moscone Center (North, South and West) San Francisco, California February 24 – 28, 2020 Attendees: 36,000+ Speakers: 704 Exhibitors: 658 Sessions: 520 Sponsors: 78 Media Partners: 40 Calysto’s Take Though more subdued than in previous years – less hand-shaking and with hand sanitizer everywhere– RSA Conference (RSAC) is one of the largest conferences in the […]

Light Reading is Hiring, Steve Bell Changes Roles and more

Light Reading is Hiring: Light Reading (@lightreading) is hiring new editorial staff, including an editorial director, general assignment editors and reporters, and editors and reporters with a specific focus on networking and telco cloud. Roles are based in London, Dallas and Boulder, Colorado, and some are remote. Visit for details. Bell moves to Informa […]

Metro Connect USA 2020

Nobu Hotel Eden Roc Miami, Florida February 10-12, 2020 Attendees: 300 Companies; 850+ Senior-level Attendees Exhibitors/Sponsors: 35 Speakers: 53 Calysto’s Take on Metro Connect USA: Metro Connect USA is a premier, must-attend event for senior-level executives in the U.S. metro telecom market.  It is a large centralized gathering of 850+ top professionals from 300 companies, […]

Back to Basics: Why Briefing Books and Press Kits are Essential for Your Upcoming Trade Shows

Congratulations! You’ve landed interviews with media and analysts at your winter and spring trade shows, where your company is vying for attention along with hundreds or even thousands of other companies. You need to make sure not only that your executives are ready, but that the journalists and analysts themselves are ready to cover your […]

Changes at Light Reading, Gizmodo and more

Mitch Wagner departs Light Reading: Mitch Wagner (@mitchWagner) has left Light Reading (@Light_Reading) after six years. According to Mitch, he is “looking into other options now and excited for the future.” Knewz officially launches: News Corp. has officially launched its news distribution service, Knewz (@knowknewz). The aggregation service is intended to offer an alternative to Google […]