Category: PR Vibes®

Do We Still Need the Term IoT?

Is the Internet of Things (IoT) still a thing? As a company who considers IoT one of our areas of expertise as it relates to developing positioning and messaging, content marketing, public relations, and social media campaigns for B2B technology companies, that’s a question we get asked a lot. The short answer is yes, and […]

What Role Should Content Play in Your Overall Marketing Efforts?

If you’re like many companies, you have leftover trade show budget from the cancelled events this spring and summer, and lots of places where it could be spent. We’d argue that there’s no better place to spend it than on content marketing. The reason: the breadth of results it can offer when it’s done right. […]

GSMA cancels LA show, new editor at Light Reading, and more

GSMA cancels LA show, launches virtual event series: Due to the COVID-19 pandemic and the potential health and travel restrictions, the GSMA has cancelled its MWC Los Angeles show, originally scheduled for Oct. 28-30. Meanwhile, the GSMA has launched a new virtual platform called GSMA Thrive, with the inaugural GSMA Thrive China event taking place […]

Topio Networks Q&A: Accelerating Companies with Content

Topio Networks came on the scene about 18 months ago as an accelerator of the formation of markets and the development of companies. By creating communities around emerging trends and developing the information and connections necessary for the community to effectively position themselves and benefit from these trends, Topio helps companies in the enterprise and […]

What’s the Value of a Warm Introduction?

By Laura Borgstede, Calysto CEO The warm introduction. It has been bandied about in the investor community for years as one of the best ways to reach angel investors or venture capitalists who might be interested in backing your company. It’s a personal introduction from one person to another (or in some cases, one company […]

Everything’s Virtual: Now What?

It started with a bang in February, when the world’s largest mobile trade show, MWC 2020, announced the show was cancelled based on concerns over the coronavirus. One by one, the trade shows folded, and it’s not clear that any larger industry gatherings will happen before the fall, if not later. Meanwhile, virtually every company […]

New Publication Coming for Fierce, Krell Joins Transforma and More

Fierce Tackles Private Wireless: Fierce is launching a new monthly Private Wireless newsletter at the end of May. Stay tuned for more details. Krell Joins Transforma: Mike Krell (@Mike_Krell) has joined the staff at Transforma Insights (@TransformaTweet), the tech analyst firm found by Matt Hatton and Jim Morrish late last year. Krell is CEO of […]

How 101 Articles Can Help You Stand Out

When new technologies are flooding the market, so too is the 101 content surrounding them. By 101 content, we mean articles, blogs, white papers, infographics and other types of content that educate the industry at a very basic, “top of the marketing funnel” level on the benefits of a technology, solution or service. Think articles […]

The Art of B2B Storytelling

Let me tell you a story…. Don’t you wish every sales pitch began that way? Here’s the truth: So do your customers. They’ve had it up to here with “data” and “speeds and feeds” and simply want to hear how your product or solution is going to work seamlessly in their existing environment and generate […]

Changes at Light Reading, new WashPo reporter and more

Light Reading promotes Harvey: Light Reading (@lightreading) has promoted Phil Harvey (@futurephil) to Editor in Chief. He will also take on the editor in chief role for the full Light Reading Network, including overseeing the editorial strategy for Light Reading, its sister community, and Light Reading’s targeted online communities, The 5G Exchange, Broadband World […]