Category: PR Vibes®

Start Up Public Relations: 5 Things to Help You Know When It’s Time to Hire a PR Firm

We hear this a lot when we talk to young (and sometime mature) companies who are going through the process of hiring a PR firm: We want to be in The Wall Street Journal, The New York Times and TechCrunch. Using a baseball analogy, those are the home runs, and few companies—except a unicorn or […]

2021 Annual Planning: It’s Time to Gather Key Materials for Your Strategic Marketing Plan

What better way to forget about the lows of 2020 to start planning for 2021? More specifically, how is that annual marketing plan coming along? Many marketing teams are patiently waiting for the company’s 2021 business plan to be complete before starting their marketing plan. But although many of the key components from the business […]

Vertical Markets: Getting Strategic About Your PR, AR and Events Campaigns

There’s much abuzz about vertical marketing and how it can help companies execute on their business goals. In the IoT, cloud, mobile, wireless and telecom industries, vertical markets are generally segmented by industry. These include areas like Healthcare, Manufacturing, Energy, Automotive, Smart Cities, AgTech, FinTech, EdTech, and other markets that have unique challenges and opportunities. […]

Is Your News Really Newsworthy? 3 Questions You Should Ask

On an average day, publications in the IoT, cloud, mobile, wireless and telecom industries are pitched more than 100 times by companies looking for editorial coverage. The publications will possibly cover four or five of those stories. Is your news newsworthy enough to stand out and be one of the chosen ones? Chances are, the […]

Chris Nicoll joins Omdia, new cybersecurity publication launching, and more

Omdia adds Nicoll to team: Chris Nicoll (@canicoll) has joined the team at Omdia (@OmdiaHQ), where he will be senior principal analyst on the Mobile Infrastructure research team. Chris will be covering core networking and 5G Core in particular and will also help on RAN (OpenRAN and VRAN) and other 5G/mobile topics. New cybersecurity publication: […]

5 Things Vertical Marketing Shows Customers About Your Company

Vertical markets are key industries where your company might want to sell or where your company is already finding some success and wants more. They are slices of your overall market, and some verticals may make up a good percentage of your sales. Vertical markets include industries like Healthcare, Manufacturing, Energy, Automotive, Smart Cities, and […]

From the Archives: Press Releases: Spray n’ Pray?

Today’s PR Vibes is a repost of one of our blogs that garnered a lot of attention and is still ultra-relevant for marketers today. The venerable press release is one of the most important aspects of a company’s Public Relations arsenal. When well-written and thoughtfully delivered to the media, it can be an important tool […]

3 (More) Reasons You’re Struggling with Content Marketing

Content marketing has established itself as a key part of many organizations’ marketing strategy. And with good reason: According to Hubspot, 66% of marketers say content marketing is either extremely effective or very effective for their brand, and 0% said it wasn’t effective at all. But not all companies find content marketing smooth sailing. There […]

AI: Standing Out in a Sea of Buzzwords

As we enter the first stages of the Fourth Industrial Revolution, a whole new sea of buzzwords has emerged: IoT, Big Data, virtual reality, 5G, Blockchain, cryptocurrency, machine learning, deep learning and others have crept outside of the scope of the technology realm and into daily life. But the biggest one of all isn’t on […]

Pay-to-Play? No Way

The editorial landscape in the IoT, cloud, mobile, wireless and telecom industry has changed dramatically over the last decade. Many publications couldn’t afford to keep a printed version afloat and were forced to move to an online-only model. Others embraced online-only from the beginning and made their mark through online events, webinars and special “councils.” […]