Category: PR Vibes®

3 Ways to Tweak Your Content Marketing Strategy to Drive More Sales

The most forward-thinking companies know that building relationships with their potential and existing customers is one of the best ways to increase sales. And there’s no better strategy for building relationships than working content into your marketing mix. Today, most companies have realized the value of a having a blog. According to a 2022 report from […]

Sam Lucero Tackles Quantum Computing in His New Role at Omdia

Long-time IoT analyst Sam Lucero joined Omdia in 2019, when Omdia acquired IHS Markit. He rose to the role of chief analyst, IoT technologies and services, before an interesting proposition was presented to him: launch and develop Omdia’s research program for quantum computing alongside the company’s quantum computing B2B media and events businesses. Omdia has […]

Upping Your Video Game: 4 Tips for Success

Poke around your website a bit. What’s missing? What could you be doing better? For many B2B companies, video is the missing piece of the puzzle. Not only does video add visual elements to websites and presentations, it also presents valuable information about your company in an easy-to-consume format. Plus, it supports the old adage […]

5 Tips to Pitch Your Favorite Newsletter

Nearly everyone has a favorite newsletter, but that hasn’t always been the case. Email newsletters fell out of favor several years ago because they were seen as an antiquated way to get news. Who needs a bunch of emails clogging their inboxes when they can just use an app?But as digital transformation initiatives sweep across […]

PR Vibes: BuzzFeed Editors Head to Forbes, Sawers Joins TechCrunch and More

BuzzFeed editors head to Forbes: Emily Baker-White (@ebakerwhite), Richard Nieva (@richardjnieva), Sarah Emerson (@sarahnemeson) and Katharine Schwab (@schwabkatharine) have left BuzzFeedNews (@BuzzFeedNews) and are joining the Forbes (@forbes) technology team. Paul Sawers heads to TechCrunch: Paul Sawers (@psawers) is joining TechCrunch (@TechCrunch), where he’ll be covering UK and European startups, as well as other areas of […]

Tradeshow Vibes: ITEXPO 2022 #TECHSUPERSHOW

ITEXPO 2022 #TECHSUPERSHOW Broward County Convention Center Fort Lauderdale, Florida June 21-24, 2022 Attendees: 7,000 (event organizer’s estimate) Exhibitors: 288 Sponsors: 124 (+ 42 media sponsors) Speakers: 175 Media/Analysts: Unreleased Calysto Overview Rethink, Regroup, Rediscover was a fitting tagline for this year’s ITEXPO, presented by TMC. After two-plus years of cancellations, hybrid shows, social distancing […]

Pitching Vertical Markets: 5 Things You Need to Know

You’ve got a great new product in place and are making some real traction with the industry publications that cover your market. Now the CEO wants to go after some specific vertical markets where your technology has a play – and they want results ASAP. So, you reach out to some publications in that market […]

5 Reasons Your C-Suite Should Be Blogging

Ask a CEO or CTO to contribute to your blog, and you might get a common answer: “Nope, too busy.” Press a little harder and they might follow with, “What’s the ROI for me doing so?” While the idea of a member of the C-suite blogging is appealing for marketing teams for many reasons, there […]

PR Vibes: Swisher Departs NYT for Vox, MacGillivray Leaves IDC

Swisher returns to Vox Media: Technology commentator Kara Swisher (@karaswisher) is leaving the New York Times (@NYTimes) to return to Vox Media. According to Bloomberg, “Swisher will host a new interview show at the Vox Media Podcast Network that will serve as a companion to ‘Pivot,’ a business and technology program she’s co-hosted with New […]

Tradeshow Vibes: Connect (X)

Connect (X) Colorado Convention Center Denver, Colorado May 23-26, 2022 Attendees: 3,000 (2,200 in-person in fall 2021; 2,600 in-person spring 2019) Exhibitors: 153 Sponsors: 122 Speakers: 217 Media/Analysts: Not Reported Calysto Overview Connect (X) 2022 was in full swing last week, live and in-person, at the Colorado Convention Center. This marks the second live event […]