We don’t typically do self-promotion in PR Vibes®…. So today is an exception… Please bear with me.
I’m thrilled to share that Calysto just won an American Business Awards’ Gold Stevie® for the marketing and thought leadership campaign we created for our IoT client Soracom! (These are business awards, not PR awards.) Email or message me to find out how we can get your company recognized as a market leader or get you an award!
Calysto Wins 2026 Gold Stevie® Award for Achievement in Influencer Management
For B2B technology companies, brand awareness means being consistently recognized by industry influencers, including analysts and the media, as well as target customers and investors.
That is the strategy behind our ongoing campaign for Soracom, a cloud-native IoT connectivity provider. Through tailor-made strategies built around Soracom’s innovations in IoT connectivity, including cloud integration and AI services, we focus on creating sustainable awareness and long-term market credibility and meaningful trust in the brand.
In addition to achieving strong market results for Soracom (more below), the campaign has been recognized with a Gold Stevie® Award in the 24th Annual American Business Awards® for Achievement in Influencer Management.
Some of the results we’ve seen across the campaign include:
- More than 125 analyst briefings over 48 months
- Recognition in 40+ IoT analyst reports
- 25+ thought leadership byline articles published under CTO and co-founder, Kenta Yasukawa’s name
- Increased market visibility ahead of a successful IPO on the Tokyo Stock Exchange Growth Market
So, what does this award mean to Calysto?
ME: A Gold Stevie Award represents the highest level of recognition within its category. For us, it reflects recognition of how proud we are of our work with Soracom. Not only the results achieved for them but also our relationships with the key analyst influencers – who are our friends.
We are delighted to add this recognition to the growing list of awards we have received working with AI, IoT, mobile, wireless, satellite and telecom clients.
What are your tips for delivering a client PR and marketing campaign in the AI era?
ME: The complex B2B and B2AI technology landscape has changed dramatically over the last 27 years. The key is not to stand still. That’s something we never do at Calysto! As AI continues to reshape how buyers discover and evaluate brands, we continue to adapt our client PR and marketing strategies to influence traditional B2B buyers and new B2AI environments, where AI agents are increasingly shaping how information is surfaced and evaluated.
Every client has unique objectives, audiences, and competitive dynamics. There’s no one-size-fits-all approach. We build tailored programs that align PR and marketing activity with measurable business outcomes.
Through clear insight and industry expertise, we help clients demonstrate consistent leadership on the topics that shape industry conversations. As I said earlier, we don’t stand still, but that’s not enough. It’s also vital that we are agile, to adapt quickly to market, industry, and technology changes while maintaining consistency through strategic messaging and visibility.
How do you win an award for such a campaign?
Me: While the most successful programs are grounded in relevance and relationships, winning an award doesn’t simply rely on an agency’s expertise and experience but also on the clients we work with. Having a great client partner like Soracom that openly embraces our strategies also plays a significant role. We love working with Soracom and helping affect its business.
Find out more
We’ll talk more about our PR and marketing strategies in a world increasingly shaped by AI in the coming months. Keep reading future PR Vibes emails to find out more, and contact me if you’d like to hear about our award-winning campaign, or to discuss your own PR and marketing goals.
If you read this entire blog, I’d like to offer you a free PR evaluation. Reach out to me at Lborgstede@calysto.com or +1-404-386-0937. Thanks!