Category: PR Vibes®

Light Reading is Hiring, Steve Bell Changes Roles and more

Light Reading is Hiring: Light Reading (@lightreading) is hiring new editorial staff, including an editorial director, general assignment editors and reporters, and editors and reporters with a specific focus on networking and telco cloud. Roles are based in London, Dallas and Boulder, Colorado, and some are remote. Visit for details. Bell moves to Informa […]

Metro Connect USA 2020

Nobu Hotel Eden Roc Miami, Florida February 10-12, 2020 Attendees: 300 Companies; 850+ Senior-level Attendees Exhibitors/Sponsors: 35 Speakers: 53 Calysto’s Take on Metro Connect USA: Metro Connect USA is a premier, must-attend event for senior-level executives in the U.S. metro telecom market.  It is a large centralized gathering of 850+ top professionals from 300 companies, […]

Back to Basics: Why Briefing Books and Press Kits are Essential for Your Upcoming Trade Shows

Congratulations! You’ve landed interviews with media and analysts at your winter and spring trade shows, where your company is vying for attention along with hundreds or even thousands of other companies. You need to make sure not only that your executives are ready, but that the journalists and analysts themselves are ready to cover your […]

Changes at Light Reading, Gizmodo and more

Mitch Wagner departs Light Reading: Mitch Wagner (@mitchWagner) has left Light Reading (@Light_Reading) after six years. According to Mitch, he is “looking into other options now and excited for the future.” Knewz officially launches: News Corp. has officially launched its news distribution service, Knewz (@knowknewz). The aggregation service is intended to offer an alternative to Google […]

5 Things to Fix in Your Social Media Strategy Before MWC

As Mobile World Congress looms, marketing teams are in a full-court press to get everything done in time. While many companies are still determining whether they’ll make an announcement or not, others are already well into their punch lists of last-minute items. Regardless of where you are in your to-do list, there’s one thing you […]

What to Expect in 2020: Top Predictions from Industry Influencers

The new decade has come in like a lion, with major technology advances in IoT, cloud, mobile, wireless and telecom leading the way. 2020 is poised to become a banner year for network investments, in both the service provider and enterprise markets, and industry watchers are expecting big things in IoT, 5G, SD-WAN, security, AI […]

CES 2020

Las Vegas Convention Center Las Vegas, Nevada January 7-10, 2020 Attendees: 170,000 Exhibitors/Sponsors: 4,400 Media/Analysts: 6,000+ Calysto’s Take on CES 2020 It’s clear that CES—the industry’s leading consumer electronics show—has become much more than simply consumer electronics. Automotive has long been a part of the show, and the introduction of new concept cars as well […]

Creating a Killer IoT Value Proposition

As the Internet of Things (IoT) market grows in sophistication, it’s harder than ever for companies to stand out above all the noise. That’s why having a killer value proposition is key to successful IoT positioning and messaging, and—of course—an important part of IoT content marketing, public relations and social media strategies. But what exactly […]

451 Acquired, Updates from NYT, IDG and Xconomy

451 Research acquired: 451 Research (@451Research) has been acquired by S&P Global Market Intelligence, which provides real-time data, research, news and analytics to the financial industry. It will operate under S&P Global’s Market Intelligence division. According to Zacks Equity Research, “The acquisition brings in 451 Research’s differentiated expertise and intelligence with comprehensive offerings in technologies such as […]

PR Vibes Q&A: Machina Research Founders Launch New Industry Analyst Firm – Introducing Transforma Insights

Machina Research alums Jim Morrish and Matt Hatton are at it again, launching a new industry analyst firm called Transforma Insights that explores the cutting edge of the digital transformation efforts taking place within the enterprise end user and vendor communities. Calysto sat down with Jim and Matt to discuss their new initiative and the […]