Tag: IoT

Introducing UCIoT and the Importance of Being in the Right Category

Quick, in three or fewer words, tell us what category your company is in. Is it enterprise security, 5G wireless infrastructure, managed services, IoT sensors? How do you classify yourself? Is it possible that the right category doesn’t yet exist? That surprisingly happens more than you might think. Categories are buckets that companies put their […]

Ken Rehbehn Launches Critical Communications Insights, Mike Krell Joins JB&A and more

The 451 Group – As previously reported, Ken Rehbehn has left his position of Principal Analyst within 451’s Networking Channel. He now serves as a Principal Analyst at Critical Communications Insights covering Mobile Broadband Network Evolution (LTE, 5G), Critical Communications Voice (Mission Critical Push-to-Talk with TETRA and Project25), Devices, Applications and Public Safety and IoT. James Brehm […]

Gartner Acquires Machina Research and more

Machina Research – IoT analyst firm, Machina Research has been acquired by Gartner as part of its strategy of expanding its IoT research offerings. Founded in 2011, Machina Research’s analyst team will transition in its entirety to Gartner, including founders Jim Morrish and Matt Hatton. Gartner has more than 1,450 research analysts and consultants, with clients […]

Vertical or Horizontal Marketing? Six Ways to Use Both to Build Your IoT Brand

As a marketer in the fast-paced IoT market, you have a lot of decisions to make every day. One of the biggest, of course, is “where should I be spending my marketing dollars to get the ROI I am looking for?” That might immediately be followed by “should I concentrate on vertical markets (and if […]