Category: Trends

How Cost Effective is Your Marketing Communications Program?

Calysto Communications, in partnership with market research consultancy iGR recently conducted a survey among telecom industry PR and marketing executives regarding the cost effectiveness of their marketing communications programs.   The survey revealed that 87% see cost as the biggest factor when selecting a PR firm, while 98% value an agency with industry knowledge. 39% […]

What to Expect in 2014: 100 Predictions from Top Tech Industry Influencers (Summarized)

Welcome to PR Vibes™, created by Calysto Communications to provide you with key insights into the people, events and trends in the communications technology industry. Today, we have compiled the views from a variety of analysts and journalists to provide you with a few thought-provoking insights into what’s likely to be hot and or not […]

The New Rule of Content

The PR business model is changing—a lot. That’s no secret. There are fewer industry publications, which means fewer traditional media opportunities.  But there also are a lot more content creators out there—some legit and some… well, not so legit. Bottom line—there are a lot more ways for people in the industry to learn about what’s […]