Category: IoT

Top Challenges for IoT Marketers

It’s no secret that the Internet of Things (IoT) market has now hit its stride. We’re seeing applications emerge that were virtually unheard of just a few years ago. There’s plenty of room for growth, however, and that means there’s also room for new companies to enter the market and existing players to develop their […]

It’s Time to Nail Down Your IoT Positioning and Messaging

Every company that crosses our doorstep gets asked the same question: When was the last time you updated your Positioning and Messaging? That may seem like an unnecessary roadblock when you just want to get out there with a press release announcing your company or its latest product, but it may be the most important […]

IoT Influencers: Why Relationships are Critical to Success

Here at Calysto, we have a saying: “It starts with Positioning and Messaging.” Whether you’re a start-up or a Fortune 500 company that’s been in business for 100 years, you need Strategic Positioning and Messaging (or a refresh) to help guide the way your brand is positioned in the burgeoning IoT market. This living document […]

IoT Day 2017: Celebrating the Top 8 IoT Deployments of the Past Year

If you’re like the team at Calysto, you may find it slightly amusing that Sunday, April 9, is IoT Day. I mean, really, isn’t every day IoT Day? But just as we celebrate Moms in May, and Dads and Chocolate ice cream in June, why shouldn’t we celebrate one of our favorite technology markets with […]

IoT Marketing: It Starts with the Message

Regardless of whether you’re a 20-year-old company or a ‘fresh off seed funding’ newcomer, the IoT can be a daunting place. There are so many companies with similar-sounding products that even industry insiders get confused about “who does what.” That’s why messaging is critical to the success of your marketing efforts and thus your IoT […]

Vertical or Horizontal Marketing? Six Ways to Use Both to Build Your IoT Brand

As a marketer in the fast-paced IoT market, you have a lot of decisions to make every day. One of the biggest, of course, is “where should I be spending my marketing dollars to get the ROI I am looking for?” That might immediately be followed by “should I concentrate on vertical markets (and if […]

24 Cool IoT Facts to Celebrate Internet of Things Day

There’s Grandparents Day and Chocolate Day, but how about something all of us IoT aficionados can sink our teeth into? Mark your calendars for April 9th: the 5th annual Internet of Things Day. The IoT is permeating into every facet of businesses, cars and homes, so why shouldn’t it have its own party? Remember, if […]

How to Succeed On Twitter: Build a Social Audience for Your #IoT Company

Already connected in the ecosystem of the Internet of Things, Twitter offers vast potential for IoT companies to engage, and encourage customers and prospects to pay attention to their brand. After all, Twitter is fun, addicting and a social media channel too large to ignore. Roughly 316 million active monthly users post 500+ million Tweets […]

Brand Journalism and IoT Storytelling: Tips for Answering WSIC

How many companies play in your part of the M2M/IoT universe? Unprecedented growth and the advent of new technologies means companies in the IoT ecosystem often find themselves grappling with WSIC. No, not poor reception on your car radio station, but Why Should I Care About Your Company? To be a Tier 1 player, prospects […]

5 Pieces of Content You Need on Your IoT Website Immediately

You’ve spent weeks (or months) getting your new IoT website ready and you’re ready to launch. That’s great! However, a new look isn’t enough to make a website refresh a home run. If you’re not also providing a range of different types of valuable content to your site visitors, then you’re missing out on some […]