Category: PR Tips

Creating a Killer IoT Value Proposition

As the Internet of Things (IoT) market grows in sophistication, it’s harder than ever for companies to stand out above all the noise. That’s why having a killer value proposition is key to successful IoT positioning and messaging, and—of course—an important part of IoT content marketing, public relations and social media strategies. But what exactly […]

5 Ways to Build Relationships on LinkedIn Prior to MWC

You’re registered to attend Mobile World Congress, along with another estimated 100,000 attendees, more than 2,400 exhibitors, and scores of speakers, presenters, and guests of honor. This is THE place to be in the world of mobile technology, and you’ll want to make the most of the time, energy and financial resources you’re investing to […]

Annual Planning: How to Budget for 2019

  We’re inching closer to the end of the year, and for many companies, that means two things: year-end reconciliation and 2019 planning and budgeting. Calysto has put together some terrific resources for how to build your Annual Marketing Plan, and provided a checklist of the information you’ll need to gather before starting. Now it’s time to […]

6 Tips to Balance Vertical & Horizontal Marketing

Heading into 2019, you may be asking yourself, “where should I spend my marketing dollars to get the best ROI?” In marketing, it’s important to understand what efforts are going to have the most impact for your company short term, but also how those short-term gains can help you achieve long-term success. So, should you […]

Five Reasons I Love Trade Shows

I love trade shows: the noise, the excitement, the people—lots of people. Run into me at any trade show and I probably have a huge smile on my face as I move from meeting to meeting across the show floor and through the conference halls. I’ve been in this industry for more than 25 years, and […]

How to Prep for Your Next Trade Show

With the holiday season upon us, making a good impression at your next conference may be the farthest thing from your mind. However, tradeshow season will be ramping back up before you know it. The beginning of the year is prime time for some of the biggest shows in tech like CES in January and […]

How to Win at CES

How hiring a Strategic Marketing Communications agency can increase your chances of success at the show

5 Things You Should Be Doing Now to Prep for MWC Americas

It’s summer, and while your marketing team may be working on autopilot, with nothing but beach vacations and plans of soaking up the sun on their minds, it’s time for a much-needed reality check. When it comes to preparing for a major trade show, the mistake many companies make is to wait until a month […]

What Message to What Media? Know Your Audience

Wondering why your product message isn’t connecting with the IoT media you want to reach? Think about it this way: Have you ever been trapped in conversation with a well-meaning dinner partner who spent the entire time talking about a subject in which you have absolutely no interest? (Say you’re a dedicated vegan, and all […]

IoT Marketing: It Starts with the Message

Regardless of whether you’re a 20-year-old company or a ‘fresh off seed funding’ newcomer, the IoT can be a daunting place. There are so many companies with similar-sounding products that even industry insiders get confused about “who does what.” That’s why messaging is critical to the success of your marketing efforts and thus your IoT […]