Category: PR Tips

Calysto Introduces ROIPlus: Q&A with Laura Borgstede and Charul Vyas

Calysto recently introduced ROIPlus, a new business analytics tool for marketers. We talked to CEO Laura Borgstede and Chief Strategist Charul Vyas to explore the thinking behind ROIPlus and what it means for the marketing industry. Q: So, what exactly is ROIPlus? LB: ROIPlus provides marketing intelligence to change actions. It is a marketer’s best friend. It’s […]

How Cost Effective is Your Marketing Communications Program?

Calysto Communications, in partnership with market research consultancy iGR recently conducted a survey among telecom industry PR and marketing executives regarding the cost effectiveness of their marketing communications programs.   The survey revealed that 87% see cost as the biggest factor when selecting a PR firm, while 98% value an agency with industry knowledge. 39% […]

How to Make your Public Relations, Social Media and Content Marketing Campaigns More Cost-effective

How to Make your Public Relations, Social Media and Content Marketing Campaigns More Cost-effective  Seven Simple Ways to Support a Champagne Program on a Beer Budget In today’s information-overloaded world, getting your company’s message heard is challenging. That’s why stretching your public relations and marketing budget is more important than ever before. It’s also why […]

CCA: Post ‘N Pray?

CCA is nearly two weeks away. Are you ready? If not, no worries! Calysto’s got you covered. Today, we’re going to be talking about your social media strategy surrounding the show. Specifically, we’ll discuss how you can use social media to get more bang for your CCA buck – and also what not to do when it comes […]

IBC: Post ‘N Pray?

IBC is less than two weeks away. Are you ready? If not, no worries! Calysto’s got you covered. Today, we’re going to be talking about your social media strategy surrounding the show. Specifically, we’ll discuss how you can use social media to get more bang for your IBC buck – and also what not to do when it […]

ITEXPO: Post ‘N Pray?

ITEXPO is less than two weeks away. Are you ready? If not, no worries! Calysto’s got you covered. Today, we’re going to be talking about your social media strategy surrounding the show. Specifically, we’ll discuss how you can use social media to get more bang for your ITEXPO buck – and also what not to do when it […]

Social PR: Post ‘N Pray?

Don’t look now, but tradeshow season is here again. Are you ready? If not, no worries! Calysto’s got you covered. Today, we’re going to be talking about your social media strategy surrounding a show. Specifically, we’ll discuss how you can use social media to get more bang for your tradeshow buck – and also what not […]

Using PR to Achieve Your Business Goals: How to Accelerate Your Exit by Building Your Brand

Don’t underestimate the power of good public relations when it comes to producing solid business results. That’s what Calysto Communications always tells its clients, and we have been particularly successful in helping companies use both social and traditional PR to raise their visibility to achieve a successful exit. In fact, Calysto’s “Fast Exit” program has […]

Why You Want a Pesky PR Agency…

Today, we’re taking a break from our regular PR Vibes™ content to discuss: Why You Want a Pesky PR Agency… and 10 Other Characteristics You Should Look for in Your Agency as Well I found out recently that Calysto Communications (the publisher of PR Vibes™) has a bit of a reputation in the communications technology industry. […]

Acquisition Exit Strategy: Beyond Talking Points

You’ve decided your company’s exit strategy is acquisition. Now, the key is strategically positioning your company to successfully reach that end game. Having assisted many recognizable brands through acquisition, including: • RIM’s acquisition of TAT The Astonishing Tribe • RIM’s acquisition of fastmobile • Google’s acquisition of Widevine • Lucent’s (now Alcatel-Lucent) acquisition of Telica […]

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