Watch a short video in which Laura explains the pitfalls of AI-generated pitches and press releases.
PR professionals who use AI for storytelling risk losing trust with journalists, analysts and other industry influencers who receive hundreds of pitches daily. They can easily spot content generated by AI agents that hasn’t been customized for them. They also rapidly dismiss it.
You’ve spent years building credibility with those contacts. As AI search becomes ever more important to your target buyers, you’ll rely on your relationships even more to get your company’s name on the reputable news sites that AI-powered search agents draw from.
AI can help you organize meeting notes, monitor news, create and leverage target customer personas, research opportunities, identify angles, clarify thoughts and measure results. But don’t overuse it in your content and lose your competitive edge.
Real relationships open doors, while human-built strategy and storytelling will help you retain credibility and trust!
Over the coming weeks we’ll explain why AI is bolstering PR activities rather than replacing them. Keep reading PR Vibes to discover more.
Calysto is currently offering a free analysis of the success of your current PR program as well as a free Share-of-Voice report on your company (or product) vs. its key competitors.