Internet of Things World 2018

Santa Clara
Santa Clara Convention Center
May 14 – 17, 2018

Attendance: 11,089
Exhibitors/sponsors: 300
Media/Analysts: 132

Has the Internet of Things finally moved from what-if scenarios to deployments and case studies?
That’s primarily what attendees came to find out at the Internet of Things (IoT) World that took place during May in Silicon Valley. 2018 was the fifth year for this flagship event of the IoT World Series put on by KNect365 TMT, an Informa business, and the focus was on vertical markets for the IoT ecosystem. The case studies were definitely there this year.

The Buzz. In addition to the obvious #IoT and #tech, it was about: #bigdata, #AI, #industry40, #smartcity and #digitaltransformation. Other top hashtags were #blockchain, #cybersecurity, #analytics, and #iiot.

The Program. There were excellent keynotes from executives at Boeing, UPS, Mastercard, NPR (National Public Radio) and others. UPS’s Juan Perez, Chief Information & Engineering Officer, who was once a UPS driver himself, hit it out of the park with his presentation. Insights from data collected from connected devices have led to UPS introducing new capabilities in support of smart cities — namely E-Trike, a three-wheeled electric bike for delivering packages in urban settings.

The extensive program content was a testament to the size of the IoT ecosystem. There were 10 tracks covering CxO leadership and IoT vertica markets: Smart cities, homes and construction, industry and manufacturing, energy and utilities, security, and AI. There was also Data Infrastructure II- Edge Computing; a Developers conference, and a co-located event for connected and autonomous vehicles.

The Exhibition. Approximately 300 companies exhibited at IoT World. The U.S. government was represented by the NASA Technology Transfer Program and the Department of Homeland Security Science and Technology.

Among the new companies on the show floor this year: MasterCard, Software AG, Sanmina, Amazon Web Services, Verizon, Google Cloud, PwC, Ernst & Young, Sanmina, and TomTom.

There was a two-day Connected and Autonomous Vehicles conference that ran alongside IoT World and shared the expo floor.

For startup companies, “Project Kairos” hosted approximately 50 participating companies who had an opportunity to take part in workshops and activities, and more than 25 made their case to potential investors and executive sponsors.

Media & Analysts. There were 132 media and analysts, with press from InfoWorld, Chip Design, ITSP, IoT for All, Smart Tech News, Strategy of Things, The Tech and Gadget Man, Smart & Resilient Cities, and others. While the media coverage wasn’t extensive, a few of the companies took the opportunity to post their show perspective to their company blog page.

The Wrap on IoT World 2018. IoT World was launched five years ago, and the comments we heard indicated that the market itself has turned a corner – there were qualified buyers asking advanced questions about what IoT can do for them.

Next: IoT World 2019, May 13-16, 2019; Santa Clara.

Articles of Interest

4 Key Takeaways from IoT World 2018 
IoT for All 
By Katherine Lazarevich
May 29, 2018   

IoT World 2018 Recap 
IoT For All 
By  Eric Conn
May 21, 2018   

IoT World: The Edge is Getting Smarter, Smaller, and Moving Further Out 
Data Center Knowledge 
By Yevgeniy Sverdlik
May 18, 2018   

IoT World 2018 Promoted People, Cybersecurity 
Smart & Resilient Cities 
By Kevin Kryah
May 18, 2018   

How 4 Major Companies Unlocked Value With The IoT 
Smart & Resilient Cities 
By Kevin Kryah
May 23, 2018   

Open Source IoT Is Growing in Importance 
Internet of Things Institute 
By Brian Buntz
May 24, 2018   

7 Things to Consider When Making IoT Infrastructure Decisions 
Data Center Knowledge 
Yevgeniy Sverdlik 
May 22, 2018   

IoT World: The Edge is Getting Smarter, Smaller, and Moving Further Out 
Data Center Knowledge 
By Yevgeniy Sverdlik
May 18, 2018   

5 IoT Vendors You Don’t Know (And 9 You Do) 
Channel Partners Online 
By Lorna Garey
May 17, 2018


Being a VIP in an “IoT World”

With 11,000 people gathered in one place, how do sponsors get the qualified leads they need to help enrich their IoT programs, catapulting them into the future of technology? IoT World’s VIP Team.

The IoT World VIP Team’s vision is to help sponsors succeed in an industry that is constantly developing with new concepts, streamlined processes, and implementation tactics. They work to elevate the event sponsors’ ROI by matching a targeted audience selected by the top-tier sponsors in hopes of elevating conversations and developing partnerships.

IoT World’s VIPs are qualified individuals who have buying power, have plans to shop for solutions or products, and hold a role outside of sales and marketing. Most VIPs are C-level   technology executives who are at the forefront of the shifting IoT market.

Once attendance is confirmed, meetings are arranged between the business professionals and the show’s top sponsors. With a sea of 11,000 people, it’s hard to weed through the tire kickers and those who are willing to buy. One of the reasons the VIP team exists is to help ensure that quality, worthwhile conversations happen between the event sponsors and attendees. At IoT World this year, the VIP team scheduled 400+ high-level meetings with executives from sponsors and the audience.

In addition to the VIP Meeting Services, the VIP Team also arranges several networking activities to further enhance everyone’s experience at IoT World. They host a variety of networking events spanning from industry-specific Vertical Networking to exclusive VIP Parties. These networking events have one common goal: to connect people in the industry to help launch IoT initiatives.

The VIP lounge located on the show floor is also a major hit, attracting all VIPs and Speakers to one place, allowing for peer to peer conversations. When it comes down to it, we are better together. To succeed in this market, you need to share ideas, insights and knowledge to help advance the IoT community. This is the bread and butter to why they have so many networking activities that cater to many different audience types.

Ultimately, The VIP Team’s focus is to help sponsors succeed while creating a memorable and engaging atmosphere. This year had the best quality audience in the history of IoT World and The VIP Team looks forward to seeing their returning VIPs and Sponsors, as well as all the newcomers, in 2019.

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