The PR business model is changing—a lot. That’s no secret. There are fewer industry publications, which means fewer traditional media opportunities. But there also are a lot more content creators out there—some legit and some… well, not so legit. Bottom line—there are a lot more ways for people in the industry to learn about what’s going on, and fewer opportunities to tell your company’s story through traditional media channels.
What’s most important for telecom industry companies to think about in the midst of all this change is content. The content that your company produces is—now more than ever—absolutely the most critical component of your marketing and PR strategy. Getting your business noticed through traditional media channels, through new channels, through your own blogs and social media channels—all of it hinges on putting the most compelling, timely and relevant content out there so that it cuts through the noise and gets you noticed.
That new content importance has created a new approach to PR. We call it content PR, in keeping with the practice of content marketing. Content PR is about maximizing the visibility of every piece of content your company produces—whether that’s a quarterly report, a press release, a white paper, or a contributed article.
Content PR provides a dramatically expanded opportunity to tell a story, and far more methods through which to make that story viral by engaging the media and the expanded audience. It’s all explained [here] in this white paper co-authored by Calysto and BusinessWire.
You’ll be hearing more very soon about how Calysto is transforming itself right along with the transformation of the PR industry—how we are repositioning and expanding to become better able to support our clients’ content needs, create and execute unique and relevant content strategies for them, and even help them become their own custom publishers. Stay tuned.