Someone recently told me that it may not be obvious why we do this newsletter and blog. Bear with me for a minute as I spell it out.
The Origin of PR Vibes:
We are a social and traditional PR agency serving the communications technology industry. We have produced the PR Vibes newsletter (at no cost to you) for more than 12 years now. A marketing executive who we wanted as a client once asked us “How are your relationships different than any other agencies?” He also said “I want a PR firm who has dinner and drinks with the reporters in the industry.” That day PR Vibes was born. As evidence. As proof that we actually know what’s going on within the publications and analyst firms; at the tradeshows and conferences; at the highest levels as well as at the beat level.
Over time, PR Vibes has evolved into 3 things:
I’ll ask you to think about these questions:
1. Why do you read PR Vibes?
2. Do you use PR Vibes to evaluate tradeshows?
3. Do you use PR Vibes to update your media lists?
4. Do you (or your agency) use Cision or Vocus or some other expensive service to keep up with this research? Why? Why not hire us?
At Calysto, we know the communications technology industry. In fact, Calysto invented the telecom-focused public relations agency back in 1999. Our mission both then and today: Connecting, energizing and influencing people in communications technology through communications.
We help fulfill this mission by collecting invaluable industry intelligence every day – and delivering it at no cost to you through PR Vibes.
Calysto’s Specialty Practices include applications, broadcasting & cable, enterprise networking, telecom and wireless & mobile. And Calysto has represented clients with businesses in cloud computing, IP voice, unified communications, mobile money, mobile health, mobile marketing, M2M, location-based services, connected home and video content delivery – to name just a few.
Calysto delivers what no other agency does: An all SVP-level team of professionals – each with 15 to 30 years of experience in both PR and communications technology – that provides the kind of efficiency that comes only from experience.