If there’s one good thing that has come from the COVID-19 pandemic, it’s that it forced the world to stop and think about what matters most to them. To many that came on a personal level, but for others it was business-related. Many executives had the time to think deeply about areas of their industry they are passionate about. Many even put their pen to paper and captured their thoughts in blogs, articles and social media posts. Seemingly, Thought Leaders were born overnight.
But Thought Leadership is a lot more than just having good ideas and writing them down. It’s being able to turn those thoughts into action, and from those actions, driving results across the business. It’s also being able to foster a dedicated base of followers to help them replicate and scale those ideas, so they deliver measurable results.
Thought Leadership can be helpful to both the Thought Leader and the company they represent. A survey recruiters shows that 82% of recruiters surveyed said a job candidate’s Thought Leadership is more important to employers than before the pandemic. Meanwhile, 56% of recruiters surveyed said Thought Leaders can command a salary premium compared to non-Thought Leaders. Depending on the topics the Thought Leader expounds upon, this can have significant pull-through to the company the Thought Leader represents.
So, did you spend 2020 working on Thought Leadership for yourself or your executives? If not, 2021 is definitely the time to get started. With most live events turning remote, at least through the first half of the year, developing a Thought Leadership program is a great way to get exposure on the topics that matter to your company. In other words, it’s time to put on your thinking cap, come up with a list of topics, and polish your writing skills.
What does it take to be a true Thought Leader? Below is a short list of characteristics most Thought Leaders share:
As you can probably guess, a Thought Leader is comfortable with being the center of attention. It’s not a job for everyone, so when pursuing Thought Leadership status for your executives, ensure you have identified the right people with the right characteristics to put your company on a path to success.
Want to learn more about how to cultivate Thought Leadership in 2021? Download Calysto’s white paper.
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