AI tools are reshaping marketing, from content creation to targeting and analytics. We’ve already explored opportunities and pitfalls in articles like ‘How to Leverage AI in PR’ for Odwyer’s. In PR Vibes, we’ve highlighted the Dangers of using AI for content creation and shared tips on how it can help with messaging, save you time on administrative tasks and more.
Recent reports show the pace of AI adoption. Muck Rack’s State of AI in PR report found 75% of PR professionals were using generative AI in January 2025, up from 28% in March 2023. A State of Marketing report found 63% of marketers are already using generative AI, with another 27% evaluating it.
Now we want to hear from you! We’ve created a short 5-question survey to hear what YOU think on:
- Your feelings about AI in PR and marketing
- How far it is integrated into your organization’s activities
- What activities you are already using AI for
- Your biggest concerns
- How you believe AI will impact roles over the next 1-3 years
Multiple choices make the survey quick and easy to complete, but there’s also space to add your comments, and we’d love to hear more from you. These insights will help us to build a data-driven view of AI in marketing and inform practical recommendations on how you can optimize its use for your organization.
The survey will be open until 15th January. Click HERE to take the survey and share your views.
Thank you!