Today we’re spotlighting a recent episode of the award-winning podcast ‘Let’s Talk PR & More’, in which Laura Borgstede, CEO and founder of Calysto, and Sherry Goldman, president of Goldman Communications Group, unpack their ongoing love-hate relationship with AI.
In this candid conversation, Laura shares tips on how agencies can harness GenAI to drive new efficiency and cost savings for clients while reinforcing the need for the human touch to convey brand context and tone and attract the attention of today’s AI-weary journalists and analysts.
