Social Media Strategy

Calysto activates social media engines for real-time delivery of our clients’ critical content. Our core strategy is to tell your company’s story through a broad variety of channels—and we are experts at effective use of social media marketing tools. We help you merge offline events with online activity to generate sustained impact.

Social media helps Calysto’s clients increase engagement and expand their digital footprints. We help our clients cultivate communications channels to tell their stories, build brand awareness, bolster thought leadership programs and distribute high-quality, timely content to the broadest and most relevant audience possible.

Nowhere is social media more relevant than in the technology- driven, early adopter environment of the AI, IoT, mobile, wireless, ESG, and telecom industries.

Our social-media marketing services include:

  • Analytics management
  • Blog strategy + execution
  • Blogger relations
  • Channel management + implementation
  • Community management
  • Community/channel strategies
  • Content calendar
  • Contests
  • Corporate social media handbooks
  • Custom webinars
  • Digital marketing
  • Email marketing
  • Evaluating content + interaction
  • Event amplification programs
  • Landing pages
  • Monitoring, measurement + analysis
  • Proactive + reactive posting (multichannel)
  • SEO
  • Starter kit
  • Social advertising
  • Social media crisis communications
  • Social media marketing program audit
  • Social media outreach
  • Viral marketing
  • Webcasting
  • Whitepaper promotion