We talk a lot about helping our clients craft winning awards submissions and yes, we’re pretty darn good at it. However, the reality is it’s oftentimes the strength of the product itself that makes an award submission really stand out—if you tell the story in a compelling fashion. That’s why we’re especially proud of our latest awards nod: Calysto has been named as a finalist for The Stevie Awards for Women in Business for an integrated campaign we designed and implemented for a client. It’s our fifth such achievement in the past four years.
The special part about the award is the work behind it, as the award application was the culmination of a three-month campaign that saw the establishment of a microsite, the development of a social media identity for the client, and a robust content development program to get the site ready for its first visitors.
When Calysto says we are more than a PR firm, we mean it. We’re a “content-social media-media relations-marketing strategy-messaging-blogs-awards-speaking opportunities-content marketing and more” firm, yet we never lose focus of the client’s end goals, no matter how large or small they are.
For more on how we approach awards, and some tips to use if you submit your own, read our recent blog post: Six Quick Tips to Becoming an Award-Winning Company.