Q&A with Stephanie Atkinson, CEO Compass Intelligence: Go Mobile 2014

Welcome to PR Vibes, created by Calysto Communications to provide you with insight into the thought leaders, publications and events covering mobile, wireless and telecom technologies.

Today, we visit with Stephanie Atkinson, CEO and Founder of Compass Intelligence, a market analytics and consulting firm that specializes in telecom, mobile and IT. Below, Stephanie shares what to expect at Go Mobile 2014, the Compass Intelligence event for enterprise IT decision-makers, which looks at today’s critical issues and technologies in mobile and wireless.

Who will be attending Go Mobile?

We’re looking forward to a great mix of industry professionals — CIOs, CTOs, CXOs — the IT executives and directors who make those important decisions in their organizations around mobile devices and solutions, M2M technology, as well as corporate sustainability and reuse and recycling. We’re expecting approximately 200 senior executives from telecom, banking and finance, education, energy, healthcare, government, retail, manufacturing and we feel the intimate setting at the Omni Mandalay Hotel will facilitate valuable conversations and sharing of experiences between these executives.

As far as vendors, I think we’re going to have a really good mix from a technology perspective. In the M2M ecosystem, we’ll see hardware and software, and equipment vendors. On the telecom side, there will be smartphone manufacturers as well as mobile carriers, mobile software, and mobile banking representatives. To give you an idea, AirWatch and Sprint are sponsors, and we’ll be announcing others shortly.

What are the main reasons IT executives attend?

We’re starting to see a lot of technology decisions being pushed up to the executive suite, and CXOs are getting involved with some of the more important ones that are being made. We’ve worked hard to identify the “what’s keeping you up at night?” issues — How can we better secure mobile devices throughout our corporate environment, both inside and outside the office? How do we manage all of these devices internally? What about hacking?

So, as we start to think about the vast array of mobile solutions entering into the enterprise, more and more, we’re trying to get our arms around:

#1) how do we better manage the growing array of mobile devices (including the BYOD trend) in our own environment and,

#2) how does this affect our operations and our employees, both inside and outside of the office?

M2M computing and applications, mobile banking, sustainability and recycling and the impact of the cloud and mobile technology are other important topics that we’ll be talking about.

What’s on the agenda?

The Go Mobile agenda is shaped by what the enterprise customers are experiencing. This is the 10th year for this conference and the agenda has traditionally had valuable input from representatives from across different top industries such as financial, healthcare, manufacturing and others that are really implementing and using mobile technology.

Our host is Chief Mobility Analyst J. Gerry Purdy, Ph.D., who is highly respected in the industry. Our moderators will represent some of the larger publications who cover the enterprise IT space — CIO magazine, Fierce Markets, TechTarget, TMCNet and others. For the panelists themselves, we expect a mix of both customers – those that are implementing and utilizing technology in their own corporate environment — as well as vendors that speak on the technologies around the issues. We are urging our vendor partners and our sponsors to invite and bring their customers to the event so they can share their stories and experiences first-hand. We want it to be an interactive experience.

Who sets the agenda?

I’m extremely pleased that we have an established enterprise advisory board who helps guide our agenda to ensure that the topics are relevant to their own industries and ensure that we’re not overlooking any key issues. We are fortunate to have IT leaders across industries such as banking, financial services, energy, telecom and others.

Dates to remember?

We’re fast approaching the kick-off period for Go Mobile 2014, so here are a few dates to mark on your calendars:

For attendees, August 31 is cutoff date for the early registration discount. http://www.gomobileconference.com/store/c1/Featured_Products.html

For sponsors, August 26 is our sponsor launch. To be included, please contact Sybil Starling (Sybil@compassintelligence.com) for details about sponsorship. 

Go Mobile 2014 will be held October 13-15 at the Omni Mandalay Hotel at Las Colinas in Dallas, Texas. 

We look forward to seeing you in Dallas!

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