Across the trade shows we’ve reported on recently, one theme continues to emerge: relationships still matter.
In a world where we can do almost everything digitally, you might expect these events to fade away. But the opposite seems to be happening. Halls are full, stands are busy, and people still travel to be there.
Trade shows are often where relationships are formed and strengthened, where conversations happen over coffee and ideas are exchanged around the latest innovations. But what happens when the doors to the halls close?
For a PR professional, it means cultivating and growing those relationships long after the event is over.
There’s been much discussion about how AI can be used to assist PR activities. And of course, it can analyze data and automate many tasks, but what it can’t do is replace human interaction.
Watch Laura explain why the human touch is needed to make PR work for your brand and read our playbook.
