United Business Media’s TechWeb is retiring the 2.5 year-old BMighty brand and will address the small and midsize business market through InformationWeek SMB. The name change coincides with a change in the URL from bmighty.com to bMighty.informationweek.com. The name and URL changes are the first steps in an ongoing integration between the two brands. Until recently, there was no sharing of content between BMighty andInformationWeek.com, even though some InformationWeek technology content is of interest to SMBs. Frederic Paul is the publisher and editor-in-chief of InformationWeek SMB.
TechWeb Retires BMighty
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