BrandWeek/MediaWeek/AdWeek – In the upcoming weeks, Brandweek and Mediaweek will become part of the new, completely redesigned Adweek, Prometheus Global Media announced. The merger will take place in print and online. The final issues of Brandweek and Mediaweekwere released Monday. Each of the three magazines has been published for nearly 20 years.
The three separate publications, and their targeted audience, were central to a strategy of differentiating Adweek from its primary rival, Advertising Age. Brandweek was targeted to marketers and Mediaweek was targeted to media professionals, while Adweek is targeted to advertising agency executives. However, in recent years, the number of articles that were unique to each publication has dwindled.
There are to be further changes in reporting and editing staffs as well, coming after the departures of several senior employees of Adweek including Barbara Lippert, the long-time ad critic. Additional layoffs are expected and will be reported in future editions of PR Vibes.