Calysto White Paper: Tricks of the Trade Show – The Complete Guide to Trade Show Success
Tricks of the Trade Show: The Complete Guide to Trade Show Success
As you plan for your next trade show, there are several things you need to think about to make it a success. In “The Complete Guide to Trade Show Success,” Calysto will help you plot a course to success by:
Establishing Roles and Goals: At some events, your company will wear many hats—speaker, exhibitor, award nominee and so on—and at others you may just be attending to talk with partners and/or analysts. The roles you play and the goals you set are critical to making sure you’re getting the most from your investment.
Developing a Pre-Show Social and Content Plan: Understanding how to time your content, and having a robust pre- and post-event calendar for your content and social media activities, is crucial to success.
Maximizing the Live Experience: Whether you’re an exhibitor, speaker or simply visiting the show as an attendee, there are several things you can do to ensure your company has its best experience ever.