The Ultimate Annual Marketing Plan Checklist
The annual marketing plan …. the very words send shivers of dread through many marketing executives. But don’t let the name spook you too much, as putting pen to paper to craft a marketing plan that will carry you through the next 12 months is one of the best strategic moves you’ll make this year. As Crawford H. Greenewalt, former CEO of Dupont, said, “One minute spent in planning saves several minutes in execution.”
But before you get started, there are several pieces of information you’ll need at your fingertips. Download the first chapter of our annual marketing plan series, “Building an Annual Marketing Plan: What You Need to Get Started,” to help you kick your efforts off on the right foot.
Coming soon: More information on selling your team, and your CEO, on your annual plan; building an annual marketing budget in a dynamic market; and other great content that will make the process run smoothly from start to finish.
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