iGR is Calysto’s second strategic partner in its ‘More than PR’ Partner Program
ATLANTA (August 28, 2012) – Calysto Communications, a global social and traditional PR firm specializing in communications technologies, today revealed it has formed a strategic partnership with iGR, a market strategy consultancy focused on the wireless and mobile communications industry.
The partnership allows Calysto clients to easily incorporate mobile and wireless industry research data into their Content Marketing and PR programs. It also expands the portfolio of PR and marketing content that Calysto can develop for clients (such as press releases, white papers, website copy, bylined articles, social posts and more) to include quantitative and qualitative studies, webinars, surveys, statistics and many other forms of competitive analysis.
For example, iGR can help Calysto clients create a series of quarterly research reports that provide a unique qualitative viewpoint on industry trends, issues and challenges. Calysto will then help its clients leverage this data to raise their visibility and capture the attention of their target audiences – whether that be the media and analyst community, new customers, potential partners or even possible acquirers – using a strategic ‘Content PR’ approach.
Using this approach, Calysto takes content such as primary research data, white papers and other information and repackages, repurposes and distributes it through multiple social and traditional PR channels – thus maximizing the return its clients receive on their marketing and PR investment.
Content PR is born out of the Content Marketing movement, which has taken off in the last few years. In fact, according to the Content Marketing Institute’s B2B Content Marketing: 2012 Benchmarks, Budgets & Trends, 9 out of 10 business-to-business (B2B) marketers are already using Content Marketing to grow their businesses, and 60 percent intend to increase their spending on Content Marketing in the next 12 months.
In addition, a recent ITSMA study found that 96% of B2B social buyers rate ‘thought leadership’ content – such as the research, analysis, and advice often found in reports, white papers, webcasts, and articles – as important or critical when choosing a technology solution provider.
“iGR has spent the last 12 years conducting in-depth surveys and collecting invaluable data about the wireless and mobile communications industry,” said Laura Borgstede, Calysto’s CEO. “And now Calysto clients have the inside track on using that information to raise their visibility and credibility using an effective Content PR strategy.”
“We have worked with Calysto Communications for many years and found them to be one of the most knowledgeable and well-connected public relations firms serving the wireless communications industry,” said Iain Gillott, president and founder of iGR. “With this new agreement, we look forward to working with Calysto and its clients to help them successfully leverage our comprehensive library of research on mobile and wireless communications.”
iGR is Calysto’s latest strategic partner in its new ‘More than PR’ Partner Program, designed to help clients accelerate their marketing and overall business success.
About iGR
iGR is a market strategy consultancy focused on the wireless and mobile communications industry. Founded by Iain Gillott, one of the wireless industry’s leading analysts, in late 2000 as iGillottResearch, iGR is now entering its twelfth year of operation. iGR continuously researches emerging and existent technologies, technology industries, and consumer markets. We use our detailed research to offer a range of services to help companies improve their position in the marketplace, clearly define their future direction, and ultimately improve their bottom line. iGR researches a range of wireless and mobile products and technologies, including: smartphones; tablets; mobile applications; bandwidth demand and use; small cell architectures; DAS; LTE; WiMAX; VoLTE; IMS; NFC; GSM/GPRS/UMTS/HSPA; CDMA 1x/EV-DO; iDEN; SIP; macro-, pico- and femtocells; mobile backhaul; WiFi and WiFi offload; and SIM and UICC. A more complete profile of the company can be found at www.igr-inc.com.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global social and traditional PR firm focused solely on the communications technology industry, specializing in mobile/wireless, telecom and broadcasting/cable. Its unique business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto’s all EVP-level account professionals use an award-winning Content PR approach to help clients increase awareness and achieve business goals such as driving sales, increasing shareholder value or successfully achieving an exit. Calysto provides its clients with unparalleled industry intelligence through its proprietary information tools, including its Media Catalyst™ database of more than 15,000 industry influencers, and its PR Vibes™ blog/newsletter.
Calysto Blog: www.prvibes.com
LinkedIn: www.linkedin.com/company/calysto-communications
Facebook: www.facebook.com/calystocommunications
Twitter: www.twitter.com/calysto
Media Contact:
Laura Borgstede, CEO
Calysto Communications
404-266-2060 x.11
linkedin.com/in/lauraborgstede
@Lborgstede
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