And moving right along, the next five content marketing secrets are:
6. LinkedIn is King for B2B Marketing
Odds are, the top decision-maker at your prospect’s company is spending more time on LinkedIn than Facebook. LinkedIn should be one of your key channels for content sharing, generating traffic and leads. Content trending on the front page of LinkedIn Today can generate thousands of visitors per day to your website.
7. Utilize LinkedIn Groups
There are more than 800,000 professional groups on LinkedIn, segmented by topic, industry and even geographic location. Within these groups, you can discover a highly relevant, highly-targeted, and highly engaged audience. People there devote time to helping each other, answering questions and solving problems. Jump in and offer your own nuggets of wisdom. If there’s a question that addresses a topic that you’ve recently written about, respond with a link to your blog post that they may find helpful.
8. Find Your Influencers
There are a group of people out there that can help you to make it to the next level. These are the people that your target audience look to for guidance. They are thought leaders in your industry, the go-to source for the latest news and information, with the ability to sway your audience’s opinions. They go by the titles of consultant, analyst, author, blogger, social media guru, etc. These are your influencers. Connect with them. Collaborate with them. Co-create content with them. Identify your top 10 influencers, engage with them on social media and begin to build a meaningful relationship with them ASAP.
9. Make it Super Easy
If you want people to share your content, you have to make it as easy as possible for them. Embed hyperlinked icons for Twitter, Facebook, LinkedIn and Google+ everywhere you can think of: on your website, in your emails, in your videos, within PDF files and presentations.
10. Promote Your Customers
Make your customer the hero, tell their stories about how they solve problems using your product. Develop a case study for other prospects to read about their successes and failures. These stories give your prospects more confidence in your capabilities than any promises you make them in your sales pitch ever could.