AI Industry Public Relations and Marketing

The artificial intelligence (AI) market gets more crowded every day, as billions in venture capital money continues to pour into AI start-ups.

So as an AI company, how do you get your company’s voice heard? Here’s one way: You out-position your competitors and build on existing buzz.

That’s exactly what Calysto has done for several of its clients, including Digital Global Systems (DGS). It worked with DGS to develop a story that centered around its unique wireless AI technology. Then Calysto launched a proactive marketing campaign to get DGS executives quoted based on their AI expertise.

These efforts paid off when Chinese AI player DeepSeek entered the market. Calysto was able to use its established relationships and take advantage of the DeepSeek breaking news to quickly secure widespread coverage for DGS in 20 leading publications. Just months later, DGS was acquired for $5 billion. (Yes, you read that correctly – $5 billion.)

These are not the only results Calysto’s AI industry clients have seen. Other Calysto clients:

  • Boosted annual sales by 300% after repositioning to an AI/machine learning focus
  • Earned $1.4 million worth of coverage (based on advertising rates) via 319 editorial articles in six months
  • Build relationships through more than 70 industry analyst briefings in 36 months
  • Appeared in leading analyst reports such as the Gartner Magic Quadrant, the Forrester Wave Report and IDC FutureScape


Let Calysto put its strategy, content, connections and experience to work for your company, and create an AI public relations strategy and program that delivers results.

* AI * AIoT * Analytics * Antennas * Applications * Automation * Billing * Cloud * Connected Car * Connectivity * Devices * Developer * Edge Computing * Enterprise * Gateway * Hardware *Hub * Industrial IoT * Internet of Everything * IoT Software * IoT Solutions * Management Systems * Platforms * Privacy * Security * Sensors * Smart Building * Smart City * Smart Home * Device management to enterprise and IoT * CBRS to Wireless and Enterprise *