Marketing Communications and PR for Private Wireless Networks

Companies across public sector domains and industry vertical markets are considering deploying private wireless networks. Industry leaders in automotive, education, mining, utilities, manufacturing, healthcare, agriculture, ports, airports, logistics, public safety, smart cities and other vertical markets are attracted to the robust and secure nature that private wireless networks deliver. “One of the benefits of a private wireless network is that the network traffic does not have to be sent back and forth to a core network in a distant location. All the traffic can stay on-premises, which improves speed, latency, security and privacy,” FierceWireless writes.

The private wireless networks market is poised for tremendous growth – analyst firm ABI projects the overall market for private wireless networks within enterprise verticals will reach $109 billion by 2030. This includes radio access network, edge & core deployments, increased cloud adoption as well as professional services revenues, which alone will contribute $47 billion (44%) to the market size in 2030. According to Transforma Insights, many of the devices that will be connected to private wireless networks are IoT devices as enterprises increasingly require wireless connectivity across a purpose-built wireless network.

Early awareness with C-level buyers, technology leaders and systems integrators looking for solutions and partners will determine the market leaders. A strong marketing and public relations strategy for private wireless networks can help put your company squarely in the sights of the organizations that are already starting to deploy.

PR and marketing for an emerging sector, like the private wireless networks market, takes unique and creative PR and content. As Dish Network has said “The sales cycles are longer than we like, but the deals are big.” That means that you have to have a sustained PR program to generate awareness and interest in your company before you actually have customers to announce.

Calysto has been helping B2B technology companies raise their profile with enterprise, government, municipality, system integrator and service provider organizations for more than 23 years. The first agency in unified communications and IoT, Calysto knows the specific challenges these audiences face and can help you develop a strategy that includes Positioning and Messaging, Content Marketing, Public Relations and Social Media Strategies to showcase your company’s unique benefits and help position you as a leader in this emerging market. Our campaigns map directly to your business and marketing goals whether they are sales leads, customer goals, new markets, fundraising, an exit event or others. We counsel you every day on the public relations strategies and tactics that can help you grow your presence in the private wireless networks market.

As one of our analyst friends has said: “In summary: It’s a mess, but it’s big, and it’s going to be interesting.” – Scott Raynovich, Futuriom.

What sets Calysto apart:

  1. Focused. We’ve been the leading boutique B2B high-tech PR firm since 1999, with an exclusive focus on the AI, IoT, mobile, wireless and telecom industries. Because of our longevity in these markets, we can easily spot emerging trends, making Calysto the best PR firm for private wireless networks as the market grows.
  2. Experienced. We are a team of all senior-level business professionals with deep knowledge and expertise in mobile, wireless and telecommunications PR and marketing. We leverage creative strategic advice, messaging, storytelling, content, PR, and social media strategies to build awareness and increase valuation of your company.
  3. Connected. We’ve built long-term relationships with the media and analysts that influence these markets. Now that media and analysts are adding Private Wireless Networks to their areas of expertise, our relationships  – honed over the past 23+ years – are already in place. In short, Calysto can help you make connections where other firms can’t.

Vertical market exposure is critical in your sales in private wireless networks and we are experts at creating vertical market PR campaigns and mapping them into your overall marketing strategy. In addition to enterprise and wireless messages, Calysto will also help identify the  storylines for the specific vertical markets that are important to your company’s growth and are compelling enough for the press and analysts. Calysto can help you capture the attention of the media and analysts that matters.

+Calysto is the first and best PR firm for private wireless networks. Let us put our focus, experience and connections to work for your company, and create a private wireless networks public relations program that delivers continuous results. Contact us today!

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