Category: CCO Blog

6 Tips to Balance Vertical & Horizontal Marketing

Heading into 2019, you may be asking yourself, “where should I spend my marketing dollars to get the best ROI?” In marketing, it’s important to understand what efforts are going to have the most impact for your company short term, but also how those short-term gains can help you achieve long-term success. So, should you […]

Five Reasons I Love Trade Shows

I love trade shows: the noise, the excitement, the people—lots of people. Run into me at any trade show and I probably have a huge smile on my face as I move from meeting to meeting across the show floor and through the conference halls. I’ve been in this industry for more than 25 years, and […]

How to Prep for Your Next Trade Show

With the holiday season upon us, making a good impression at your next conference may be the farthest thing from your mind. However, tradeshow season will be ramping back up before you know it. The beginning of the year is prime time for some of the biggest shows in tech like CES in January and […]

4 Things Marketers Need to Start Today as GDPR Deadline Looms

On May 25, some big changes are coming to data privacy laws in the European Union that in essence put consumers in charge of their own personal data. The General Data Protection Regulation (GDPR) mandate (which the UK is also implementing) impacts data collection and usage for any company that does business in the EU.

Facebook, GDPR, and What Privacy Now Means for B2B Companies

Facebook, the king of gathering data on a wide range of users’ interests, has landed itself in the headlines for the past few weeks. First, with the notification that the data from 50 million user profiles was sent to political consultancy Cambridge Analytica, then again when CEO Mark Zuckerberg spoke about how his firm intends to tighten […]

It’s Time to Nail Down Your IoT Positioning and Messaging

Every company that crosses our doorstep gets asked the same question: When was the last time you updated your Positioning and Messaging? That may seem like an unnecessary roadblock when you just want to get out there with a press release announcing your company or its latest product, but it may be the most important […]

IoT Influencers: Why Relationships are Critical to Success

Here at Calysto, we have a saying: “It starts with Positioning and Messaging.” Whether you’re a start-up or a Fortune 500 company that’s been in business for 100 years, you need Strategic Positioning and Messaging (or a refresh) to help guide the way your brand is positioned in the burgeoning IoT market. This living document […]

Annual Planning: How to Budget for 2018

We’re inching closer to the end of the year, and for many companies, that means two things: year-end reconciliation and 2018 planning and budgeting. Calysto has put together some terrific resources for how to build your Annual Marketing Plan, and provided a checklist of the information you’ll need to gather before starting. Now it’s time to talk […]

The Value of Delivering a Concise Elevator Pitch at Your Next Trade Show

Participating in trade shows – especially the big ones like the Consumer Electronics Show (CES), Mobile World Congress (MWC) and the International Broadcasting Convention (IBC) – can be a big investment in time and money for your company. However, it’s also an investment that can reap huge rewards. The growth that can result from exposing […]

The Importance of Testing Your Key Messages Before a Big Trade Show

Are you planning on attending a big show like CES next year? If so, there are many things you could be doing right now to prepare for the show – including determining your goals for the event, planning a big announcement, deciding who will be your company’s spokesperson and so on. But one important aspect […]