ATLANTA—June 19, 2013—Calysto (www.calysto.com), a global marketing communications agency specializing in building awareness through content services, social media and public relations for the mobile and telecom industries, today announced that the company is managing public relations activities for Encoding.com, the world’s largest video encoding service and provider of Vid.ly, the universal video URL platform.
Calysto will be focused on strategy and messaging, media and analyst relations, social media and content marketing strategy. Calysto’s goal is to help drive market and industry awareness for the company’s encoding services and Vid.ly product.
“We were thrilled to find an agency who has extensive background in the broadcasting & cable and telecom industry,” said Jeff Malkin, president of Encoding.com. “We were impressed with Calysto’s successes and the strength of its industry relationships.”
“Like many forward-thinking companies, Encoding.com, recognizes the value of having an integrated ‘traditional’ public relations, social media, and content PR programs,” said Laura Borgstede, CEO of Calysto Communications. “We look forward to helping Encoding.com find aggressive new ways to deliver its message to players in the fast-growing industry.”
Encoding.com, the world’s largest video encoding service and provider of Vid.ly, the universal video URL platform, powers thousands of companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising. Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device. Gartner recognized Encoding.com as a “Cool Vendor 2011.” For ongoing Company updates, please see http://www.encoding.com/blog or follow @encodingdotcom on Twitter.
Calysto is a marketing communications firm specializing in building awareness through content services, social media and public relations for the mobile and telecom industries. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients’ communications efforts. Our unique three-pronged approach—content, social media and PR—drives awareness of our clients and establishes them as thought leaders in their respective sectors.
Laura Borgstede, CEO
© 2020 Calysto Communications