Calysto tapped as agency for Ceragon, will lead content and PR efforts in U.S.

Developer of mobile backhaul solutions chooses Calysto for its mobile and telecom focus after extensive review process  

ATLANTA (July 2, 2013) – Calysto, a global marketing communications agency that specializes in raising awareness through content marketing, social media services and public relations for the mobile and telecom industries, announced today that it has been named agency of record for mobile backhaul developer Ceragon Networks after an extensive request for proposal process and review of competing agencies.

Ceragon selected Calysto over other agencies because of the firm’s singular focus on the mobile and telecom sectors, as well as the depth of Calysto’s experience in providing content, PR and social media services to companies in the mobile and telecom industries.

“Ceragon required an agency that was highly experienced and knowledgeable about the mobile industry—an agency that truly understands the mobile sector,” said Abigail Levy-Gurwitz at Ceragon. “Calysto’s people have lived through the cycles of the industry and know how to implement the most effective, multi-faceted communication strategies for this ever-changing business.”

Calysto recently announced that it has expanded its service offerings and added dedicated content marketing and social media services practices to complement the agency’s long-time PR capabilities.

“The mobile and telecom industries are changing, and Calysto is adapting and expanding along with it,” said Laura Borgstede, CEO of Calysto. “Companies like Ceragon trust Calysto’s services because they know our content, social media and PR strategies are custom-designed for them and the industries they serve, and will help them showcase to the media, their customers and other stakeholders that they are the leaders in what they do.”

About Calysto
Calysto (www.calysto.com) is a global marketing communications agency that specializes in raising awareness through content marketing, social media and public relations for the mobile and telecom industries. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients’ communications efforts. Our unique three-pronged approach—content, social media and PR—drives awareness of our clients and establishes them as thought leaders in their respective sectors.

Contact:
Laura Borgstede, CEO
Calysto
+1-404-266-2060 x11
Lborgstede@calysto.com

Calysto