Calysto Communications Teams With Business Wire to Publish Report on the Growing Practice Known as Content PR

Calysto also unveils new blog that shows companies how to maximize the opportunities presented by the growing intersection of PR and content 

ATLANTA (October 15, 2012) — Calysto Communications, a global social and traditional public relations (PR) firm specializing in communications technologies, announced today a new white paper in partnership with Business Wire that explores the cutting-edge concept of content PR.

The report, The Rise of Content PR, provides an in-depth examination of the content PR strategy, which includes the development of original content that appeals to journalists and consumers as well as strategic delivery methods that provide measurable data based on defined objectives.

The concept behind content PR is the development and distribution of creative and relevant content that progressively tells a story about an organization. Content PR leverages traditional PR media channels but also expands content distribution to encompass bloggers, social channels, video outlets, live events and more.

“Content PR will maximize visibility and improve ROI by telling a company’s story more completely and effectively,” says Laura Borgstede, CEO of Calysto Communications. “This white paper demonstrates Calysto’s leadership in the content PR sector and how our business is transforming the traditional PR function into a far more effective and measurable approach for our clients.”

Borgstede is one of the primary sources cited in the report, along with Tom Becktold, senior vice president of marketing for Business Wire. The report also includes Joe Pulizzi, founder of the Content Marketing Institute and one of the pioneers of the content marketing concept, as a key source. In the publication, Pulizzi refers to the practice of content PR as “the new PR.”

The report is available for download at

In conjunction with the release of the report, Calysto today also unveiled its new blog on content PR. The blog is designed to help companies successfully leverage content PR to raise their visibility and to build strong relationships with multiple target audiences, including media, customers, partners and investors.

About Business Wire

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in theUnited States,Canada and a dozen European countries, Business Wire performs XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting, photo and multimedia distribution, social media tagging, search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at and the BusinessWired blog; follow updates on Twitter: @businesswire or on LinkedIn.

About Calysto Communications

Founded in 1999, Calysto Communications ( is a global social and traditional PR firm focused solely on the communications technology industry, specializing in mobile/wireless, telecom and broadcasting/cable. Its unique business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto’s all EVP-level account professionals use an award-winning content PR approach to help clients increase awareness and achieve business goals such as driving sales, increasing shareholder value or successfully achieving an exit. Calysto provides its clients with unparalleled industry intelligence through its proprietary information tools, including its Media Catalyst™ database of more than 15,000 industry influencers, and its PR Vibes™ blog/newsletter.

Calysto Blog:                              





Media Contacts:

Laura Borgstede, CEO

Calysto Communications

404-266-2060 x.11



Thomas Becktold, Senior Vice President, Marketing

Business Wire
310-820-9473, ext. 115


Tags: Calysto, PR, Public Relations, Social Media, Media Relations, Digital PR, Business Wire, Content PR, Content Marketing, Joe Pulizzi, Content Marketing Institute, Laura Borgstede, Tom Becktold