Who We Are
Calysto Communications™ is a global marketing communications and public relations agency that specializes in raising awareness, credibility and trust while driving value for companies in the AI, IoT, mobile, wireless and telecom markets. Calysto has a 26-year history of helping companies in the communications industry build buzz, brands and business results.
What We Do
Calysto’s team of industry insiders helps you reach the right industry influencers with the most compelling content about your company – through strategic counsel, market positioning, content marketing, analyst relations, public relations, event marketing and social media. We help you create awareness, credibility and trust with your constituents.
How We’re Different
Industry insiders. We know the players. We know the technology. We know the jargon. We know the trends. Calysto is a recognized leader in providing global PR services for B2B communications industry companies because we are industry insiders – each of us has a minimum of 20 years of PR and communications industry experience in AI, IoT, mobile, wireless and telecom. We understand your audiences and how to reach them – and that means higher quality results and a faster ROI for you.
Tailor-made PR strategies. At Calysto, we don’t believe in cookie-cutter PR. We understand that your business is unique. That’s why we take on a limited number of clients – so that we can invest the time to understand your business, your differentiators and exactly what you want to accomplish with your PR and AR program. Then we work with you to design a flexible project, program or fixed-fee plan (NO RETAINERS) that links directly to your company’s business goals and your target audiences – with a focus on Results and ROI. To our clients, Calysto is more than just a partner – we are an invaluable extension of your internal marketing team.
Stories that build buzz. Our seasoned PR professionals understand how to build the biggest buzz by delivering a carefully crafted story to the right influencers through the right channels at the right time. You won’t work with junior staffers delivering canned (or AI) pitches – ever. Instead, Calysto’s expert team members know how to sell your content by creating creative and compelling stories, capitalizing on issues and trends, applying proven AR, PR and social media strategies, and leveraging their insider relationships with your key influencers in our industries.
We use AI to create efficiencies, not content. Calysto does NOT use AI to craft your company’s stories. Calysto does use AI to improve efficiency and save you money. We leverage it to create competitive analyses, monitor media coverage, track breaking news, develop personas, and measure campaign ROI. While many PR firms are blasting out AI-generated generic pitches, press releases, articles, social posts and more that are being ignored, Calysto’s expert team is filled with award-winning industry journalists who create creative, customized content that captures the attention of your audiences and influencers. We are storytellers.