CCO Blog

SlideShare: Six Tips to Maximize Your Presence

Aug 20, 2014

PowerPoints have been around in the marketing world forever as a way for companies to creatively share information with partners, customers and prospects, as well as the media and analyst community. Problem is, when people head into a meeting where a PowerPoint is involved, they might be thinking “nap time” because many presentations either turn into information free-for-alls or regurgitation of the presenter’s speech.

So when I saw my first really good SlideShare a few years ago, I immediately wondered why more B2B marketers aren’t using this amazing—and cheap!—tool to showcase their content and show thought leadership.

By Sue O'Keefe

Repurposing Content: Let Me Count the Ways

Aug 7, 2014

Although you might not know it, I’m recycling right now. Yep, guilty as charged: I’m taking one section of a blog post written by my boss several months ago and repurposing it here. And I’ll do it again and again and again. In fact, I’m going to take the same basic concept and package it differently for an industry publication as soon as I finish this blog post.

By Sue O'Keefe

Beginning with Content (Alpha), Ending with Analysis (Omega)

Jul 29, 2014

We have been called a “hybrid” agency. Our mission is to build awareness for our clients. Our mantra is “Repurpose. Repurpose. Repurpose.”

By Laura Borgstede

The Trick to SEO-friendly Headlines? Play it Smart

Jul 21, 2014

Back in my very early days as a journalist, the daily newspaper I worked for held informal, internal headline writing contests, and I’m happy to say that I won more than my fair share. A “look back” article on the newspaper's website this past weekend reminded me what a really special headline can do: Last in your memory for nearly 25 years.

By Sue O'Keefe

Four Ways to Use Infographics the Right Way

Jul 7, 2014

Infographics. Yeah, they’ve been around for a while, but are they still effective as a B2B marketing tool? I’ll admit to becoming a little bit annoyed recently at certain infographics that just don’t meet the mark or that I feel were done just for the sake of creating a visual. That being said, when you look at infographics as a form of content marketing and apply the same rules, the answer is yes, they’re still a great marketing tool. However, infographics need planning and a purpose to be successful.

By Sue O'Keefe

Automating Content: Just Say No

Jul 2, 2014

I’ve been reading a lot about marketing automation recently, and the advances that have taken place over the past few years have been eye opening. Truly, we’ve come a long way, and many in the marketing realm can’t imagine doing their jobs effectively without some sort of automation tool in place.

By Sue O'Keefe

Four Ways to Revamp Your Trade Show Strategy Before the “Season” Starts Again

Jun 26, 2014

Ah, summer! Longer, warmer nights, beach vacations and—if you’re lucky—a hiatus from “trade show season” for several weeks. However, it’s not time to take off that trade show hat just yet. This lull is a perfect time to give your trade show strategy a summertime makeover.

By Sue O'Keefe

Five Content Marketing Pitfalls to Avoid

Jun 17, 2014

Buzzwords, amiright? They certainly do wear out their welcome. But content marketing—though it’s all the rage right now—is different than the typical “learnings” we “take offline” to “socialize” further. Content marketing has actually existed all along. (Think Ikea’s catalogs, Trader Joe’s Fearless Flyers and Southwest Airlines’ blog.)

Brand Publishing: Moving Beyond Content Marketing

Jun 4, 2014

Businesses today are discovering that content marketing only gets them so far. Content for the sake of content is basically a pointless exercise. It needs to do more. That’s why many companies are now focused not so much on simple content creation, but on brand publishing.

By Roland Goity

4 Ways to Structure Your Blog Content So People Actually Read It

May 29, 2014

Readability is a huge factor in the success of your post; you could write the most eloquent, insightful article on the Internet, but if it’s not delivered in a digestible format, you’ll lose readers faster than you can say, “bounce rate.” Here are some pointers for structuring your blog content.