CCO Blog

Content marketing: adding structure to your blog program

Apr 16, 2014

Blogs can be an effective tactic to reach an organization’s constituencies. The medium is dynamic and personal – you are the publisher. You will become better acquainted with your customers. But like any other marketing activity, the program must be planned and pursued with consistency. These challenges almost always arise related to blogs:

Do Blogs Really Attract Customers?

Apr 9, 2014

A growing amount of research suggests that blogging has a solid return on investment. One example is HubSpot’s annual “State of Inbound Marketing” report. The latest edition is based on a survey of more than 3,300 executives, business owners and marketers worldwide. Some highlights are...

By Tim Kridel

Leveraging Partner Relationships for Marketing Content

Apr 2, 2014

Maybe your product or service is produced, sold and maintained solely by your company. More likely than not, however, you combine your product with those of others to provide an end-to-end solution. And in many situations, you may work with several specific partners – each with a specialized position in a vertical market – in order to offer a “best of breed” solution that is precisely aligned with customer requirements.

By Pete Westafer

M2M: Enabling a New Convergence

Mar 25, 2014

I recently read Robin Cook’s novel, Cell, in which the smart phone becomes the primary care physician – via an app endowed with artificial intelligence and supported by cloud computing and big data. I found this book a fascinating read. And at the end of this book, in an author’s note, Dr. Cook references as influential to his thinking another book, The Creative Destruction of Medicine, by Eric Topol, MD, director of the Scripps Translational Science Institute in La Jolla, CA. Together, these books illustrate the coming wave of changes in healthcare that are enabled by a new convergence of medicine, communications and information technology...

By Pete Westafer

How to Avoid the Digital Silo

Mar 18, 2014

Most buyers are channel agnostic, unfortunately, marketers sometimes get caught in the digital silo, setup by outdated company models. This silo mentality reduces efficiency and may be a contributing factor to a shrinking online brand presence. Well-organized companies promote the sharing of information, in an attempt to let the combination of various groups within the organization function as a team.

By Tamara Franklin

Infographics: More Than a Pretty Picture

Mar 11, 2014

Infographics pre-dates the written word, by a long shot – think early cave paintings. More “recently,” this well-known 1858 infographic was created by Florence Nightingale to differentiate the causes of mortality among British soldiers in the Crimean War (graphic published in Wikimedia Commons).

By Pete Westafer

7 Ways to Support a Champagne Campaign on a Beer Budget

Mar 4, 2014

Calysto’s Chief Energizing Officer, Laura Borgstede provides seven ways to make your PR campaigns more cost effective.

Is Your Content Irrelevant?

Feb 27, 2014

Does your content provide what your customers and prospective customers really need? How do you know?

By Tim Kridel

Tradeshow Content Curation

Feb 25, 2014

Despite society’s expedition into the virtual jungle, tradeshows have managed to remain a valuable way to market your brand in the real world.

Tamara Franklin

How to Create Content Like a Journalist

Feb 21, 2014

It should go without saying that one of the goals of your company’s content strategy should be to entice your audience to consume your content. To increase the chances this will happen, you need to take the necessary steps to make sure your content is as thorough, timely, credible, relevant and engaging as possible for your audience.

Jason Meyers