KodaCloud: How Calysto Parlayed a Rebrand and Product Launch into an Opportunity
KodaCloud, formerly Art2Wave, is the first company in history to offer enterprise customers Cloud Service Wi-Fi that’s powered by patented Arti cial Intelligence (AI). KodaCloud is a privately held company with Series A investments from Comcast Ventures, Celtic House Venture Partners and Voyager Capital. The rm
is based in Silicon Valley, California, with of ces in Ottawa, Canada. KodaCloud prides itself on empowering its customers to leave their Wi-Fi worries behind.
To launch KodaCloud while positioning the company as a growing business ready to advance to the next level.
To heighten awareness of the KodaCloud brand, having formerly been Art2Wave, while elevating interest from potential investors to raise Series B funding at the end of Q4 2016.
As Art2Wave, the company had met and exceeded milestones. Looking to maintain and enhance credibility with its new name, KodaCloud sought to strengthen its footprint and increase interest among targeted audiences and potential new customers. The client’s designated timeline was to accomplish this in less than a month.
Calysto hit the ground running and created a strategic plan to help position the company as a serious contender for Series B funding. Based on KodaCloud’s achievements, Calysto’s strategy included:
Aggressively expanding media list by targeting business media, industry trade publications, and investor media, and by pursuing coverage with highly customized pitches based on longstanding, curated relationships
Creating brand awareness from in uencers, i.e., top relevant media and analysts, as well as subject-matter experts
Refining and crafting KodaCloud messaging
Providing strategic recommendations of critical social media tactics to employ when launching the new name
Editing press release to address key issues in the marketplace to attach industry relevance
Recommending ongoing strategy based on crucial media feedback
Leading strategy sessions on positioning and suggested next steps
Conducting media training for engagement with essential influencers
Securing, managing and following up on interviews for the client
“With an incredibly short lead time to help launch the company, RESULTS Calysto was very ef cient and put their best team together very rapidly.” —RONNY HARALDSVIK, SVP/CMO, KODACLOUD
Laid the groundwork for expected future coverage in numerous other publications, including IT World, Mergermarket and CRN.
Made strategic inroads with Silicon Valley Business Journal and other Silicon Valley-based media for future reporting on Series B funding.
Garnered significant media interest in KodaCloud as a rebranded company with an innovative, unmatched solution.
Cultivated relationships with in uential reporters and analysts to secure future inclusion in feature and round-up pieces.
Currently conduct 25-30 media and analyst briefings at each targeted industry trade show.
Secured coverage for KodaCloud in major outlets, including: Fortune, Network World, PE Hub, GSMA MobileWorld Live, SDX Central, TechTarget, The Fast Mode, Finsmes.com, Global Corporate Venturing and more.
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