ATLANTA – (July 21, 2017) – Calysto Communications, a global marketing communications agency that specializes in raising awareness through its unique approach of market positioning and messaging, content marketing, social media and public relations for the mobile, wireless, telecom, IT and Internet of Things (IoT) industries, today announced that it will direct the content marketing, demand generation and social media campaigns for SpinDance. Calysto will provide counsel and campaign execution services for SpinDance around messaging, owned, paid and earned content and platform strategy.
SpinDance designs and hosts custom software applications that connect people and the intelligent products they use with distributed networks and data for end-to-end Internet of Things (IoT) solutions. Smart consumer products and devices must interact effortlessly with many separate components, platforms and vendors. SpinDance develops custom software to ensure these components are tightly integrated and invisible to consumers. SpinDance customers also benefit from insights about product utilization through powerful analytics.
“Our firm is excited to work with SpinDance to highlight its technology, leadership and growing customer base,” said Laura Borgstede, Calysto’s CEO. “It’s important to show the industry how SpinDance is delivering on the promise of IoT with companies, such as Whirlpool, Spectrum Brands and others.”
“Calysto is a natural partner to generate greater awareness for our brand,” said Tom Miller, vice president of Sales and Marketing, SpinDance. “Their institutional knowledge of IoT is extensive, and the company’s flexible approach allows us to apply the right resources at the right time for maximum impact.”
About Calysto Communications
Calysto is a global marketing communications agency that specializes in raising awareness and driving value for companies in the mobile, wireless, telecom, IT and IoT markets. Founded in 1999, Calysto has focused solely on these industries, providing experienced, senior-level experts to lead our clients’ communications efforts. Through strategic counsel, market positioning, content marketing, public relations and social media strategies, we help our clients meet and exceed their business and marketing goals. Learn more about Calysto at www.calysto.com.
About SpinDance, Inc.
SpinDance is an end-to-end IoT Systems Integrator focused on getting products connected to people in a meaningful way. SpinDance’s areas of expertise include embedded, cloud, fog, mobile, desktop, and web and are rooted in deep history with custom software development. SpinDance offers resources as projects or as on demand staff augmentation and delivers support for customer software application to extend application life and value. Learn more about SpinDance by visiting www.spindance.com.
© 2018 Calysto Communications