ATLANTA (December 12, 2013) – Calysto, a global marketing communications agency that specializes in raising awareness through content marketing, social media services and public relations for the mobile and telecom industries, announced today it is managing the public relations, content and social media efforts for SOLiD Technologies, a leading provider of equipment solutions for wireless networks.
Calysto will use its experience in providing content, PR and social media services to focus on positioning SOLiD as the leader in solving densification problems while building on the company’s momentum in public safety. The core strategy is to generate a fast-paced and proactive media outreach in addition to strategic council from Calysto’s knowledgeable team.
“SOLiD was looking for an agency to create edgy thematic campaigns that support an outcome to establish a thought leadership position for SOLiD,” said Mike Collado, Vice President of Marketing for SOLiD. “We are delighted to have found that in Calysto, and look forward to working with them as we continue to grow SOLiD’s positioning.”
“We’re pleased that SOLiD Technologies selected Calysto as its agency of record as it moves aggressively toward establishing market leadership in the U.S.,” said Laura Borgstede, CEO of Calysto. “With our expertise in the telecommunications, wireless and public safety industries, Calysto is ideally suited to raise SOLiD’s profile and help the fast-growing company achieve its business goals.”
Calysto is a marketing communications firm specializing in building awareness through content services, social media and public relations for the mobile and telecom industries. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients’ communications efforts. Our unique three-pronged approach–content, social media and PR–drives awareness of our clients and establishes them as thought leaders in their respective sectors.
SOLiD (http://www.solid.com) is a global communications technology innovator that enables cellular and public-safety communications indoors and outdoors through industry-leading RF Amplification and Optical Transport solutions. Our Distributed Antenna System (DAS) and Backhaul products have been deployed at leading hospitals; Olympic, professional, and college sports venues; government, university and Fortune 500 corporate buildings; metropolitan subways; and other marquee sites. For further information please email info(at)solid.com or call 888-409-9997.
Laura Borgstede, CEO
© 2018 Calysto Communications