ATLANTA – (May 2, 2017) – Calysto Communications, a global marketing communications agency that specializes in raising awareness through its unique approach of Strategic positioning and messaging, content marketing, social media and public relations for the mobile, wireless, telecom, IT and Internet of Things (IoT) industries, today announced that it will lead the content marketing and public relations campaigns for Integron.
Integron is focused on simplifying the design, deployment and management of large-scale IoT initiatives in the energy, healthcare and telematics sectors. The organization offers deployment and logistics support, as well as a comprehensive set of IoT Managed Services that are centered around IoT devices at the edge, including wireless connectivity, mobile device management (MDM), and software-defined networking (SDN). The company’s services are being used by enterprise customers throughout the entire IoT lifecycle, ensuring interoperability, security, connectivity and ongoing management of connected devices.
Calysto will work with Integron to establish and sustain its industry leadership position in IoT through strategic market positioning, content marketing, public relations, and social media programs. The Calysto team is comprised of only senior-level communications professionals and above with extensive IoT experience.
“Calysto is widely regarded as the go-to marketing agency of choice in the IoT industry,” said Bryan Lubel, president of Integron. “Our partnership with Calysto is an important investment in our organization’s growth strategy, and we are confident the relationship will deliver.”
“We believe Integron has a unique position in IoT managed services,” said Laura Borgstede, Calysto’s CEO. “We are excited to educate the industry and help Integron solidify a leadership position through a comprehensive marketing and public relations campaign.”
About Calysto Communications
Calysto is a global marketing communications agency that specializes in raising awareness and driving value for companies in the mobile, wireless, telecom, IT and IoT markets. Founded in 1999, Calysto has focused solely on these industries, providing experienced, senior-level experts to lead our clients’ communications efforts. Through strategic counsel, market positioning, content marketing, public relations and social media strategies, we help our clients meet and exceed their business and marketing goals. Learn more about Calysto at www.calysto.com.
Integron is an Internet of Things (IoT) Managed Services company that serves the connected health, energy, and transportation industries. We manage the complexities of enterprise IoT solutions by offering a comprehensive set of services, technology, and strong vendor relationships across the entire IoT landscape. Our managed IoT services include wireless connectivity, software defined networking (SDN), security, provisioning, device management and support. To learn more, visit www.integron.com.
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