ATLANTA – May 22, 2017 – Calysto, a global marketing communications agency that specializes in raising awareness through its unique approach of Strategic positioning and messaging, content marketing, social media and public relations for the mobile, wireless, telecom, IT and Internet of Things (IoT) industries, is pleased to announce it has won two Stevie® Awards in The 15th Annual American Business Awards for its work with its IoT clients. Calysto has now won nine Stevie Awards based on the results it has delivered to its clients.
Calysto is a Gold Stevie winner in the category of Communications or PR Campaign of the Year – Marketing – Business-to-Business for its work with global satellite connectivity provider Inmarsat. Not known as an “IoT” player, Inmarsat trusted Calysto to change market perception that it was the best option for ubiquitous IoT connectivity.
Calysto executed a targeted, vertical business-to-business media relations campaign throughout Q1 and Q2 2016. Coverage results exceeded expectations, more than doubling campaign goals, with 15+ contributed articles secured during this timeframe Publications included: Remote Site & Equipment Magazine, Energy Global, Oil & Gas Technology (twice), Powergrid International, Electric Energy Online, Electricity Today, Utilities Banking, Digital Energy Journal, Intelligent Utility, Remote Magazine, Electric Light & Power Magazine, OffComm News, Transportation and Logistics International, Oil & Gas Monitor and Connect-World Magazine.
“Calysto has become the go-to agency for the IoT industry, and that expertise is reflected in the results we deliver to our clients,” said Laura Borgstede, Calysto’s CEO. “Our experience in strategically positioning clients in the IoT and then executing on marketing communications campaigns based on their business goals is unprecedented. The Calysto team is very proud that the Stevie Awards judges recognized this commitment, and honored us for our work.”
Calysto is also a Bronze Stevie winner in the category of Marketing Campaign of the Year – Internet / Telecom, and Software & Apps for helping to re-position Globecomm, a global provider of connectivity solutions, as the end-to-end Solutions Integrator for Industrial IoT. Calysto developed and executed a media relations, social media and content marketing campaign that ultimately brought attention to Globecomm’s Industrial IoT launch from more than 300 mainstream technology outlets, including Fierce Wireless, RCR Wireless, Wireless Week, IoT Evolution, IoT Today, ReThink-IoT, PC World, Newsday, NetworkWorld, CIO, Via Satellite, and Satellite Magazine, to name a few.
Calysto also leveraged Globecomm’s participation in Hannover Messe, a strategic industrial automation tradeshow, to secure meaningful analyst coverage from Frost and Sullivan, Beecham Research, Gartner, VDC Research, IDC, and many others.
More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. More than 190 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. “Each year the judges find the quality and variety of the nominations to be greater than the year before. The 2017 competition was intense and every organization that has won should be proud,” said Michael Gallagher, president and founder of the Stevie Awards.
About Calysto Communications
Calysto is a global marketing communications agency that specializes in raising awareness and driving value for companies in the mobile, wireless, telecom, IT and IoT markets. Founded in 1999, Calysto has focused solely on these industries, providing experienced, senior-level experts to lead our clients’ communications efforts. Through strategic counsel, market positioning, content marketing, public relations and social media strategies, we help our clients meet and exceed their business and marketing goals. Learn more about Calysto at www.calysto.com.
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