ATLANTA –July 7, 2015– Calysto Communications (www.calysto.com), a global marketing communications agency that specializes in raising awareness through content marketing, public relations and social media for the mobile, wireless, telecom, IT and IoT industries, announced today it has won its seventh Stevie Award based on a global brand awareness campaign managed for its client, Syntonic.
The award-winning campaign centered primarily on traditional media relations strategies and tactics – with a few important and unconventional twists. Specifically, Syntonic and the Calysto team launched an awareness campaign, introducing the media to Syntonic before the company officially launched its sponsored data service. The campaign received a Stevie Award for the Communications or PR Campaign of the Year – Marketing – Business-to-Business category.
The media coverage Calysto generated for Syntonic reached more than 20 million unique visitors and counting. The four-month campaign generated approximately 50 original articles for a start-up the media had not previously heard of.
“Calysto’s focus on cost-effective, integrated communications programs delivers tangible results for our clients,” said Calysto CEO Laura Borgstede. “In just four months’ time, we transformed Syntonic from an unknown start-up into a recognized pioneer in sponsored mobile data. We appreciate The Stevie Awards for recognizing our efforts.”
The American Business Awards are the nation’s premier business awards program. All organizations operating in the United States are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 200 executives worldwide participated in the judging process to select this year’s Stevie Award winners.
Calysto has won seven Stevie Awards for its ability to execute highly effective marketing communications campaigns for clients. The agency has won two Stevie Awards for its expertise in creating and executing cost-effective, budget-friendly PR campaigns, as well as two Stevie Awards honoring its crisis communications work.
About the Stevie Awards
Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
About Calysto Communications
Calysto (www.calysto.com) is a global marketing communications agency that specializes in raising awareness through content marketing, public relations and social media for mobile, wireless, telecom, IT and IoT technologies. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients’ communications efforts. Our unique three-pronged approach — content, PR and social media — drives awareness of our clients and establishes them as thought leaders in their respective sectors.
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