Syntonic: From Unknown to Media Darling in 36 Hours
Start-up Syntonic developed the Connected Services Platform for coupling applications with 3G/4G connectivity. This innovative service platform empowers the mobile value chain with a new means to capture customer value based on content consumption, not MB data usage.
Syntonic needed to launch its Sponsored Content StoreSM to attract beta testers and potential customers/partners quickly. The audience: Mobile application developers, wireless carriers and manufacturers – as well as consumers. The timeline was tight—two weeks, which included securing press release approval from a Fortune 500 partner.
In less than two weeks, Calysto:
Drafted the press release
Secured approval of release from Syntonic partner AT&T
Trained spokespeople to speak with the media
Developed a custom media list
Strategy: Calysto strategically launched the Syntonic news by:
Pre-pitching select media under embargo
Highlighting Syntonic’s relationship with AT&T
Specifically targeting media who had covered AT&T’s sponsored content plans before
The program generated coverage in more than 20 original articles, reaching hundreds of thousands of readers in just days. Coverage included:
The Washington Post (blog), Hayley Tsukayama, click here and scroll down for link to post
The program also attracted 800 beta testers in 36 hours, and more than 1,000 consumers and potential partners/customers directly clicked on the links located in the online media coverage of the announcement to sign up as beta testers.
Contact Calysto to learn how you can generate these kinds of results for your next launch!