iBasis is one of the largest carriers of international voice traffic in the world and a global leader in VoIP. The company is a wholesale subsidiary of Royal KPN N.V., the national carrier of the Netherlands.
iBasis wanted to increase traffic to its website with the goal of expanding its sales to operators in the mobile industry. At the same time, the company wanted to increase brand awareness in the LTE/VoLTE industry, and position iBasis company executives as thought leaders and subject matter experts.
Calysto first completed an in-depth social media and content marketing audit for iBasis. It quickly found that the company had a virtual gold mine of content – in the form of white papers, bylined articles, presentations and other materials – that could be repurposed in “chunks” for social media. To keep costs low, iBasis wanted a targeted social media program, so Calysto suggested building brand awareness by increasing the company’s activity on Twitter and LinkedIn. Calysto also suggested creating a microsite that showcased thought leadership in LTE/VoLTE. To achieve these goals, Calysto:
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Have questions about Calysto’s expertise in Positioning and Messaging, Content Marketing, Public and Analyst Relations, and Social Media Strategy across the AI, IoT, mobile, wireless, and telecom industries? Contact Kati Bucciero or 404-266-2060 x546.
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