Posts in White Papers

Feb 18, 2013

The PR business model is changing—a lot. That’s no secret. There are fewer industry publications, which means fewer traditional media opportunities.  But there also are a lot more content creators out there—some legit and some… well, not so legit. Bottom line—there are a lot more ways for people in the industry to learn about what’s going on, and fewer opportunities to tell your company’s story through traditional media channels.