It’s no secret that the Internet of Things (IoT) market has now hit its stride. We’re seeing applications emerge that were virtually unheard of just a few years ago. There’s plenty of room for growth, however, and that means there’s also room for new companies to enter the market and existing players to develop their next big thing in IoT.
Along with new opportunities comes new challenges, and in the IoT market, marketing products and solutions—and even companies as a whole—are all challenges. When every “thing” is connected, how do companies set themselves apart from the pack? Companies need to find a way to stand out from the large number of companies that claim to do exactly the same thing.
The biggest challenge for companies in the IoT space is its sheer scope and scale. The number of things connected to the network and to each other is growing at an unprecedented rate. Whereas a person individually may have a smartphone, tablet, laptop, activity tracker and one or two additional connected personal items, there are dozens of other connected devices they are responsible for in their home, their cars, their businesses, and so on. Companies or cities may have hundreds or even thousands of connected devices. The point is, the size of this market is tremendous, and standing out takes real effort.
Additional challenges also loom for large companies in the IoT space:
So, how can companies really stand out? We go into detail in our ebook on IoT marketing and here are a few hints:
The IoT is filled with opportunity, but can be a road fraught with missteps if you don’t put in the sweat equity to overcome the many challenges that stand between your IoT company and marketplace success. Read more in our FREE ebook.
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